Scaling Fashion eCommerce: Insights from THG's Coggles Strategy with Natalia Chappell

eCommerce MasterPlan

Natalia Chappell is a Digital Marketing consultant focused on scaling up eCommerce businesses.

She’s recently finished a role as Head of eCommerce at THG. That’s The Hut Group, home of multiple eCommerce brands across beauty, luxury and nutrition including Cult Beauty, Look Fantastic and Coggles–the luxury fashion brand that Natalia has most recently been focused on growing.

Hit PLAY to hear:

• The importance of data in any business
• Why there should be a balance between customer acquisition and retention
• How influencer and loyalty programs work hand-in-hand
• The challenges that come with working in silos
• Why there’s a need for continuous testing, learning, and adaptation

Key timestamps to dive straight in:

[05:40] Coggles: Luxury boutique supporting up-and-coming brands.

[08:54] Understanding and defining your customer is crucial.

[12:22] Focus on quick wins, prioritize projects efficiently.

[16:05] Loyalty programs to retain customers can boost sustained growth.

[17:58] Influencer loyalty drives successful business growth.

[22;29] Test and learn, and stay on top of trends.

[23:50] Natalia’s Top Tips!

Full episode notes here: https://ecmp.info/491

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