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Behind the Scenes with ClickFunnels - Media Buying, Emails, Attribution and More
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Resource Links:
- Visit the Wicked Reports Website (https://www.wickedreports.com/)
- ClickFunnels Website (https://www.clickfunnels.com/)
Want to know how the big players crush their marketing?
Every business knows that it’s key for them to get their marketing right so that their company can grow and scale. It takes a lot of testing. But what if you can find out the process used by a scaled up business?
In today’s show, I got the Chief Marketing Officer of ClickFunnels here. John Parkes tells us how they do their marketing from preparing the creative to structuring their media buying to sending the emails.
Learn from this highly successful marketing operations company by tuning in here.
Episode Highlights:
- John’s day to day as ClickFunnels’ Chief Marketing Officer [00:35]
- The roles of the key company leaders [03:55]
- How ClickFunnels plans and structures their ad buying [05:22]
- ClickFunnels’ method of being profitable at the front end [12:57]
- Why they prefer to prepare the creative themselves [15:00]
- How they do their emails [19:25]
- Attribution is a cumulative effort [21:09]
- Using indoctrination to get people into their culture [23:18]
- ClickFunnels’ goals for 2021 [25:26]
About Our Guest:
John Parkes is Chief Marketing Officer at ClickFunnels. For more than five years, he has been a coach and stage presenter to tens of thousands of marketers looking to dramatically increase their traffic, conversions, and sales online. As CMO, he runs the entire organic and paid traffic teams and dominates the markets he jumps into.
John is a master at driving web traffic and knows his way around ad campaigns like the back of his hand. Whether it's optimizing things on the campaign, audience, or ad creative level, John is the man with the skills, strategy, and experience to create world-class results.
Thank you for tuning in! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.
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