Category Captaincy With Chris Perry & Oskar Kaszubski of Firstmovr - Episode 360

Ecommerce Braintrust

Welcome to another episode of The Ecommerce Braintrust podcast hosted by Acadia’s Head of Retail Marketplaces Services Julie Spear.

We’re joined by two of our favorite podcast guests - Chris Perry and Oskar Kaszubski of firstmovr.

In this episode, we’re sharing some key takeaways from the report they released earlier this year that represents a guide to something they’re calling “Omnicategory Captaincy.”

Sounds interesting? Tune in to find out more.

KEY TAKEAWAYS

In this episode, Julie, Chris, and Oskar discuss:

• Introduction to Omni-Category Captaincy: Chris and Oskar introduce their innovative report on omni-category captaincy, transforming traditional category management by integrating multiple channels, both online and offline.

• Key Pirate-Themed Criteria for Success: The report's pirate motif brings a creative flair to critical success elements:

• Tight Ship: Day-to-day excellence.

• Pirate Code: Establishing a joint business plan (JBP) and routines.

• Compass: Industry thought leadership.

• Fair Winds: Traffic and demand generation.

• Bounty: Incremental growth.

• Treasure Island: Data sharing and utilization of data cleanrooms.

• Map: Online category navigation.

• Fly the Colors: Enhancing user experience and shopper journey.

• Insights from the Digital Shelf Institute event and upcoming plans for a dedicated captaincy event and podcast.

• The critical need for brands to avoid complacency and continuously innovate to maintain market share.

• Addressing the gap between recognizing individual actions and integrating them holistically for true category captaincy.

• Overcoming resistance in C-suites to the critical role of digital content, especially in light of inflation and shifting consumer preferences.

• Detailed audits and the importance of optimizing the shopper experience—learn from mistakes and improvements seen with major retailers like Walmart and Kroger.

• Leveraging partnerships and thought leadership to demonstrate commitment and drive mutual benefits.