TOP SECRET: What Lies Behind This Special Word

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I've got a secret! 🤫 There's only one person who knows this and it's my beautiful wife. If I were to want a gravestone it's the single word I would want on it. It's going to surprise you because, it's not in line with any of my other favorites like, gratitude, honestly, and authentic. Those are certainly in the top 5 but this one stands alone and is reserved for those rare times when I am truly annoyed, pissed or beyond agitated with something.

If you're arguing with an umpire in baseball you are more than welcome to say it, but call him it and you will be tossed immediately. 🎾

It's how I feel when I see people saying things like single strategy is all you need. These 5 strategies will boost sales, and other BS slinging to get you to pay into a program, a book or whatever they are pedaling. It's this exact type of thing that causes those with great intentions to get misdirected and veer off course, why because it's that shiny object. 💰

FckStrategy. Sorry I digressed but until you have a system as simple or complex as it need be, strategy is your enemy, it's the dangling carrot, the flashy object, that freaking squirrel you just need to chase because he won't leave you alone and teases and temps you until you give chase only to stub your toe, or trip on your face because someone had that perfect freaking strategy to take you and your business to the moon. 🌙

Simply put it's HORSESHIT! 💩

Yes that's the word I would opt for on my gravestone, yes the word you can say to an umpire but not call him, yes my favorite word, and precisely why I started the FckStrategy revolution, because the way people sling this word around is pure Horseshit! 🚀