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Building Creator Land
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In this episode of 'Drowning in the Tech Talent Pool,' John Ligh interviews Brian Freeman, founder and CEO of Creator Land. They discuss the inception of Creator Land, a platform likened to LinkedIn but designed for the creative economy, addressing the unique needs of content creators, influencers, and talent managers. Freeman shares his journey from starting a female-focused dating app to pivoting towards serving the creator economy through manually executed campaigns, leading to the conception of Creator Land. The conversation delves into the challenges of talent acquisition in the tech industry, the importance of understanding and catering to your audience, and how to approach hiring and building a team with a focus on culture, cognitive diversity, and creativity. Freeman emphasizes the significance of self-awareness in leadership, the evolving workforce dynamics influenced by content creators, and the value of a 'give first' mentality among founders.
00:00 Welcome to Drowning in the Tech Talent Pool
00:31 Introducing Brian Freeman and Creator Land
01:58 The Journey from Dating App to Creator Land
08:27 Challenges and Strategies in Building Creator Land
12:39 The Importance of Hiring the Right Talent
20:08 Navigating the Creator Economy and Talent Acquisition
30:08 Embracing Creativity and Continuous Learning
34:02 Brian's Passion Project and Closing Thoughts
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