S4 | Ep 39 | Data Storytelling: Influencing Your Way to Business Impact with Stefania Gvillo, Chief Analytics & Insight Officer at Domino's

Driven by Data: The Podcast

In Episode 39, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined Stefania Gvillo, Chief Analytics & Insight Officer at Domino's, where they discuss how to be a better data storyteller to drive better business impact, which includes;

• Understanding what matters to your audience
• The link between value and effective storytelling
• Focusing on what drives decisions and not what is cool and insightful
• The importance of perception and how storytelling can reshape it
• Why your language determines your impact
• The storytelling nuances between B2B and B2C
• Why you should never refer to your stakeholders as clients
• Why you should be a journalist and not a novelist
• Case studies where storytelling changed outcomes and led to success.
• Strategies for upskilling your team in storytelling and influencing.
• Constructing your team with storytelling and influencing skills in mind
• Practical tips for improving storytelling skills for listeners

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