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Inhoud geleverd door Dr. James Beckett. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Dr. James Beckett of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
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1268 - Star Company's License?

19:18
 
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Inhoud geleverd door Dr. James Beckett. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Dr. James Beckett of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
Dr. Beckett addresses criticisms, shares insights, and provides historical context on the licensing and market dynamics of major card companies like Topps and Fleer, contrasted with the Star Company. Using a provocative analogy, he illustrates the ongoing debates and the importance of brand value over licensing status and robust distribution. 01:08 Branding vs. Licensing: The Importance of Brand Value 03:51 The Fleer Era: Basketball Cards and Licensing Challenges 06:47 Licensing Complexities: Comparing Star and Major Card Companies 10:08 Marketing and Distribution: The Star Company’s Shortcomings 11:03 Licensing Insights: Personal Experiences and Industry Standards 15:35 Ten Reasons Why the Jordan 101 is an XRC, Not an RC
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1445 afleveringen

Artwork
iconDelen
 

Fetch error

Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on November 18, 2024 13:18 (2d ago)

What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.

Manage episode 437661007 series 2861137
Inhoud geleverd door Dr. James Beckett. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Dr. James Beckett of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
Dr. Beckett addresses criticisms, shares insights, and provides historical context on the licensing and market dynamics of major card companies like Topps and Fleer, contrasted with the Star Company. Using a provocative analogy, he illustrates the ongoing debates and the importance of brand value over licensing status and robust distribution. 01:08 Branding vs. Licensing: The Importance of Brand Value 03:51 The Fleer Era: Basketball Cards and Licensing Challenges 06:47 Licensing Complexities: Comparing Star and Major Card Companies 10:08 Marketing and Distribution: The Star Company’s Shortcomings 11:03 Licensing Insights: Personal Experiences and Industry Standards 15:35 Ten Reasons Why the Jordan 101 is an XRC, Not an RC
  continue reading

1445 afleveringen

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