Ga offline met de app Player FM !
Voter Segmentation in the Shifting Political Landscape with Daniel Scantlebury Resonate
Manage episode 434009357 series 1171999
Daniel Scantlebury, Vice President of Data Science and AI at Resonate, is eager to dive into the data he is collecting about voters and where they find information. With the explosion of affinity groups mobilizing to support the Harris-Walz campaign, Daniel is using his insights to better understand and predict voting behavior and targeting opportunities. Existing voter segments used for messaging and targeting are under the microscope and subject to change.
We talk about:
- Self-organized groups and reaching these niche audiences
- What the term Progressive means
- Which candidates are considered old
- Media bubbles
- Impact of grassroots activity on voter turnout
#Resonate #Voters #Progressive #VotingBehavior #Grassroots #VoterTurnout #Organizing #VoterSegmentation #HarrisWalz #Election2024
108 afleveringen
Manage episode 434009357 series 1171999
Daniel Scantlebury, Vice President of Data Science and AI at Resonate, is eager to dive into the data he is collecting about voters and where they find information. With the explosion of affinity groups mobilizing to support the Harris-Walz campaign, Daniel is using his insights to better understand and predict voting behavior and targeting opportunities. Existing voter segments used for messaging and targeting are under the microscope and subject to change.
We talk about:
- Self-organized groups and reaching these niche audiences
- What the term Progressive means
- Which candidates are considered old
- Media bubbles
- Impact of grassroots activity on voter turnout
#Resonate #Voters #Progressive #VotingBehavior #Grassroots #VoterTurnout #Organizing #VoterSegmentation #HarrisWalz #Election2024
108 afleveringen
Alle Folgen
×Welkom op Player FM!
Player FM scant het web op podcasts van hoge kwaliteit waarvan u nu kunt genieten. Het is de beste podcast-app en werkt op Android, iPhone en internet. Aanmelden om abonnementen op verschillende apparaten te synchroniseren.