The Bigger Hammer a Look at the Obama McCain 2008 Campaigns with Keith Gaby Director

Digital Politics with Karen Jagoda

Keith Gaby is the Director of The Bigger Hammer: Race for the White House a Look at the 2008 Obama-McCain Race for President and communications expert. This behind-the-scenes documentary is a time capsule of presidential campaigns before the proliferation of social media and mobile devices. The film presents a balanced picture of the strategies and tactics of the advisors to Obama and McCain and how they handled challenges and opportunities.

We talk about:

• The motivation for the creation of this film
• Crisis management style of each campaign
• Crafting the candidate's message and image
• What the Bigger Hammer means for campaigns
• The impact of the addition of Sarah Palin as McCain's running mate
• Expansion of the role of celebrities and social media influencers in political campaigns for reaching low-information and swing voters
• Lesson learned: Nothing is more important than the quality of the candidate

#KeithGaby #TheBiggerHammerFilm #Obama #McCain #2008PresidentialElection #PresidentialCampaigns #PoliticalCampaigns

The Bigger Hammer on Amazon Video