Protecting Data from Increasing Sophistication of Cyberattacks with Ben Katz ISPolitical

Digital Politics with Karen Jagoda

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Insights Unlocked

1
How Anthropologie gets omnichannel right (and what to learn) 27:29

6 dagen geleden27:29

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27:29

Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…

ongeveer een jaar geleden 22:42

MP3•Thuis aflevering

Data access vulnerabilities
File access levels and permissions
Cloud services and backup strategies
Verifying vendor security credentials
How to improve security practices of smaller organizations
Addressing the ongoing arms race between security measures and attackers

#ISPolitical #Cybersecurity #Data #DataSecurity

ISPolitical.com

108 afleveringen

#News #RadioActive #Politics #Internet #Statistics #Service #Voters #Institute #Non #Partisan #Business

Digital Politics with Karen Jagoda

Protecting Data from Increasing Sophistication of Cyberattacks with Ben Katz ISPolitical

Digital Politics with Karen Jagoda

14 subscribers

published ongeveer een jaar geleden

MP3•Thuis aflevering

We talk about:

Data access vulnerabilities
File access levels and permissions
Cloud services and backup strategies
Verifying vendor security credentials
How to improve security practices of smaller organizations
Addressing the ongoing arms race between security measures and attackers

#ISPolitical #Cybersecurity #Data #DataSecurity

ISPolitical.com

108 afleveringen

#News #RadioActive #Politics #Internet #Statistics #Service #Voters #Institute #Non #Partisan #Business

Alle afleveringen

Digital Politics with Karen Jagoda

1
How a Healthcare Advocate is Changing Access to Clinical Trials Robert Maxwell ClinConnect 24:50

16 dagen geleden24:50

24:50

Robert Maxwell, Founder of ClinConnect, focuses on improving access to information about clinical trials and simplifying the path patients, doctors, and caregivers need to go through to find potentially life-saving trials. This clinical trial data is drawn directly from the clinicaltrials.gov database. The ClinConnect solution is updated more accurately and provides a user-friendly interface to explore possible trials, aid in applying to participate in a trial, and support participation. The community of people concerned about science-based healthcare and the need for access to clinical trials is growing, and a voter cohort that cuts across traditional party lines. We talk about: Stakeholders in the drug development and testing environment Overcoming challenges of recruiting and retaining clinical trial participants How COVID-19 impacted willingness to participate in clinical trials How extending access drives more diverse participation in clinical trials Protecting patient privacy and measures to ensure data security Public policy implications of restrictions and access to health data #ClinConnect #ClinicalTrials #Healthcare #PublicPolicy ClinConnect.io…

Digital Politics with Karen Jagoda

1
AI-Powered Programmatic Advertising Platform Optimizes Voter Targeting with Mark Positano StackAdapt 22:22

24 dagen geleden22:22

22:22

Mark Positano is the Head of Political at StackAdapt, a programmatic digital advertising buying platform. With a focus on advertising outside the "walled gardens" like Facebook and Google, StackAdapt uses AI and data analytics to optimize ad buying and targeting for political campaigns across a wide range of media properties and streaming platforms. We talked about: Getting beyond micro-targeting using a more nuanced approach to targeting voters Growth of political digital ad budgets outpacing growth of traditional ad budgets Digital ad buying strategies How response to digital ads can inform traditional ad strategies Metrics of success of a digital ad campaign #StackAdapt #PoliticalAdvertising #DigitalAdvertising #PoliticalMarketing #Midterms2026 #VoterTargeting #CTVAdvertising #AdMeasurement #ProgrammaticAdvertising StackAdapt.com…

Digital Politics with Karen Jagoda

1
Emergency Preparedness and Disaster Response with Desiree Matel-Anderson Field Innovation Team 28:55

4 weeks geleden28:55

28:55

Desiree Matel-Anderson, Founder and Chief Wrangler of the Field Innovation Team joins Deepak Puri, CEO of The Democracy Labs, to discuss emergency preparation in an age of natural and man-made disasters, climate uncertainty, and overwhelmed government resources. The key is to be prepared with a plan to respond with a critical thinking mindset to avoid emotional reactions and panic. Deepak and Desiree talk about Need for innovative, flexible problem-solving in emergency situations Importance of local community involvement and preparedness for emergencies Emergencies within emergencies Solving problems in real-time Technology and emergency preparation and response #FieldInnovationTeam #TheDemLabs #EmergencyPrep #DisasterResponse FieldInnovationTeam.org TheDemLabs.org…

Digital Politics with Karen Jagoda

1
Protecting Data from Increasing Sophistication of Cyberattacks with Ben Katz ISPolitical 22:42

7 weeks geleden22:42

22:42

Ben Katz, Chief Architect of ISPolitical, is concerned about the inadequate data and systems security measures political and advocacy organizations, political campaigns, and government organizations have in place. The first step is to audit current security practices and all the people who have access to the organization's databases, financial systems, and web administration. We talk about: Data access vulnerabilities File access levels and permissions Cloud services and backup strategies Verifying vendor security credentials How to improve security practices of smaller organizations Addressing the ongoing arms race between security measures and attackers #ISPolitical #Cybersecurity #Data #DataSecurity ISPolitical.com…

Digital Politics with Karen Jagoda

1
Re-evaluating Field Operations with Scott Goodstein Catalyst Campaigns 28:39

11 weeks geleden28:39

28:39

Scott Goodstein is the Founder and CEO of Catalyst Campaigns and a digital pioneer. The results from the 2024 election indicate that the ground game needs a fresh review of how volunteers can be better deployed and how to find trusted messengers for a political campaign. The traditional ward and precinct system built relationships with voters over time. What's the new face of field operations? We talk about: The history of door-knocking in political campaigns Measuring the success of field operations Political text abuses Online fundraising traps How the Trump campaign and supporting SuperPACs reached voters #CatalystCampaigns #GroundGame #FieldOperations #Fundraising #PoliticalTexts #Voters #VoterOutreach CatalystCampaigns.com Myth of the Ground Game We've lost control of political text messaging…

Digital Politics with Karen Jagoda

1
Patient Advocacy and Healthcare Disparities John Hoffman Advocate for Access 25:16

12 weeks geleden25:16

25:16

John Hoffman, principal of Advocate for Access, has 20+ years of experience working with big pharma companies to promote advocating for patients and driving the move to provide access to drugs and therapies to a broader audience. Public/private health policy trends highlight the need to raise awareness about the science of medicine and the inequities in access to life-saving drugs and effective treatments for chronic conditions. We talk about: The role of social influencers in raising awareness about patient needs, promoting valuable information, and spreading disinformation How healthcare advocacy groups are influencing public and private policy decisions The rise of violent protests against healthcare inequities Stakeholders in the healthcare environment Health policies and healthcare disparities in the US The role pharmaceutical companies play in advocating for patients #AdvocateForAccess #HealthcareEquity #HealthcareInequity #HealthcareAdvocates #PharmaceuticalCompanies #PatientAdvocacy #SocialInfluencers AdvocateForAccess.org…

Digital Politics with Karen Jagoda

1
Power of the Influencer in Election 2024 with Ryan Davis PeopleFirst 23:32

17 weeks geleden23:32

23:32

Ryan Davis, the Co-Founder and COO of PeopleFirst, shares insights and analysis about the activities of influencers and content creators in the campaign leading up to the 2024 election. While celebrity influencers have large followings, the voices of local people sharing authentic content about all kinds of interests broke through the noise to reach key segments of voters. We talk about: The value of non-political content creators The trap of preaching to the choir of those who are already interested in the campaign Micro-influencers and the sweet spot for followers Gen Z engagement and building relationships Need for diverse voices to reach those looking for political information Political vs. Non-Political https://people1st.substack.com/p/meeting-in-the-middle-political-vs RFK/Trump used creators to break through https://disinfoagainstdemocrats.substack.com/p/how-trump-used-rfk-jr-to-harness Recent Webinar on YouTube https://www.youtube.com/watch?v=Se2RsJ0Izio&t=1s Sign up for Webinar Invites https://people1st.substack.com/ #PeopleFirst #ContentCreators #Influencers #Election2024 #GenZ #Voters PeopleFirst.cc…

Digital Politics with Karen Jagoda

1
Voter Behavior in a Time of Political and Economic Uncertainty with Andrew Einhorn LevelFields 24:47

22 weeks geleden24:47

24:47

Andrew Einhorn, the Co-Founder and CEO of LevelFields, is an expert on fintech and AI. He highlights how political uncertainty and tight elections create market volatility and can impact voting behavior. Using their event intelligence platform, LevelFields connects the dots using AI to spot trends and predict future behavior. We talk about: How the volatility of the stock market affects voting behavior How AI is being used to understand the cause and effect of conflicts and trade wars on the stock market and voters Possible political ramifications of antitrust cases against tech giants Events on the horizon #LevelFields #FintechAI #AI #FiscalPolicy #VoterBehavior #Voting #StockMarket #StockMarketBehavior #WealthManagement levelfields.ai…

Digital Politics with Karen Jagoda

1
How AI-Generated Podcasts Provide Immediate Analysis and Audio Content with Deepak Puri The Democracy Labs 19:16

26 weeks geleden19:16

19:16

Deepak Puri, CEO of The Democracy Labs, experimented with an AI engine that can digest, summarize, and verbalize dense content like the Harris Walz Plan to lower costs and create an opportunity economy. The result is this 10-minute podcast, a conversation between a male and female voice highlighting the plan's key issues. The first part of this podcast is the real Deepak and me talking about: Preferred methods of communicating complicated ideas with voters The value of AI to quickly disseminate campaign information Bias built into AI models Value of voices to tell a story @TheDemLabs #AI #HarrisEconomicPlan Kamala Harris Economy Policy Plan TheDemLabs.org…

Digital Politics with Karen Jagoda

1
Editorial Cartoons in the Age of Trump with Daryl Cagle Cagle Cartoons 22:27

28 weeks geleden22:27

22:27

Daryl Cagle of Cagle Cartoons Syndicate has a keen eye for detail and brings a strong sense of humor to the world of editorial and political cartoons. He is also the host of the video podcast Caglecast, available on YouTube, where he talks with the cartoonists. Political humor is an increasingly challenging topic, and Daryl confirms that there is not much that Democrats and Republicans agree about, including what is funny. We talk about: What catches the political cartoonist's attention to drive home a point The right way and wrong way to characterize Donald Trump The challenge of drawing Kamala Harris, Tim Walz, and JD Vance The role of cats and dogs in expressing political humor #CagleCartoons #PoliticalCartoons #EditorialCartoons #PoliticalHumor CagleCartoons.com YouTube.com/CagleCartoons…

Digital Politics with Karen Jagoda

1
Targeting Multicultural Voters with Sean Duggan SD Media 23:54

30 weeks geleden23:54

23:54

Sean Duggan owner SD Media, a media and entertainment consulting firm, has seen the media landscape for targeting voters shift dramatically, requiring a broader view of where and when to reach voters. Attending the DNC Convention in Chicago, Sean was struck by the mix of entertainment and content and the range of speakers and talent under 40 in the Democratic party. With the end of the election season in sight, new approaches to finding likely and persuadable voters through streaming services, social media, audio networks, and influencers are key to engagement. We talk about: How the DNC Convention reached out to multicultural and young voters How media buying in the last part of the election season has been a new challenge for content creation and ad placement Where the new infusion of campaign dollars will be spent Advertising on YouTube to audience segments otherwise unreachable Mistakes campaigns make about how voters get their news #SeanDuggan #PoliticalAdvertising #PoliticalAds #TargetingVoters #SpotterLA #YouTube Sean Duggan Media…

Digital Politics with Karen Jagoda

1
Power of Video Commerce in Political and Advocacy Campaigns with Eitan Koter Vimmi 19:40

30 weeks geleden19:40

19:40

Eitan Koter is the Co-founder and Co-CEO of Vimmi, which brings next-generation e-commerce functionality to digital video content. With its video commerce platform, audiences can engage with video, make purchases, and contribute within the context of the video. Applications can include digital feeds of live events and social media posts. We talk about: How interactive videos transform the way candidates and advocates can build relationships with their target audiences How Vimmi's platform overcomes the challenges of seamless social commerce Rising expectations for the availability of shoppable videos Strategies for driving digital engagement #Vimmi #VideoCommerce #SocialCommerce #ShoppableVideos #PoliticalCampaigns #VoterEngagement vimmi.net…

Digital Politics with Karen Jagoda

1
Using Content Creators on YouTube to Reach Voters with Lauren Benedict Spotter 19:52

31 weeks geleden19:52

19:52

Lauren Benedict is Spotter's Chief Revenue Officer and a media ecosystem professional. She has been at the forefront of the consumer shift to streaming services and CTV and understands the value of content to attract a diverse audience. Spotter invests in content creators to help create a robust landscape of long-form videos on YouTube and provides sophisticated targeting tools for advertisers to reach desired affinity groups. This approach is particularly effective for reaching cord-cutters and low-information voters with a YouTube first-viewing behavior. We talk about: The content creator economy How consumer media consumption habits are changing Value of targeting voters on YouTube Political advertising in a streaming media world #Spotter #YouTube #PoliticalAds #Voters #ContentCreators #GOTV #Election2024 #VoterPersuasion #LowInformationVoters spotter.la…

Digital Politics with Karen Jagoda

1
Power of the DNC Convention with Deepak Puri The Democracy Labs 21:40

31 weeks geleden21:40

21:40

Deepak Puri, CEO of The Democracy Labs, attended the DNC Convention in Chicago and came away with a strong sense of the energy that will be applied to Democratic campaigns moving into election season. Deepak was struck by the crowd's diversity, particularly the younger multi-cultural attendees. He also points out the historical views that were driven home by the diverse speakers. We talk about: The role Project 2025 played in the narrative of the Convention The new format of the Roll Call of States and the other entertainment and social media content the Convention organizers made available Most productive actions volunteers are taking to get out the vote Turning enthusiasm into votes @TheDemLabs #VoterOutreach #VotingMatters #GOTV #Democrats #Canvassing #FieldOperations #Mobilization #Organizing #CampaignVolunteers #Project2025 #DNCConvention #Election2024 TheDemLabs.org…

Digital Politics with Karen Jagoda

1
Field Operations in Florida with Jamie Miller Reasonable Arguments 18:00

32 weeks geleden18:00

18:00

Jamie Miller is a political consultant, field operations expert, and author of Reasonable Arguments @ Substack and the book American Speeches that Changed History . As a leader in the Florida Republican party and director of the Florida statewide field operations for the 2000 election and recount, Jamie brings unique insights about Florida voters. He is also exploring the use of AI to improve predictive models of voter behavior and field tactics. We talk about: Innovations in field operations Voter segmentation Persuadable voters Best practices for field operations in the final stretch #FloridaVoters #RepublicanVoters #FieldOperations #VoterSegmentation #GOTV American Speeches That Changed History ReasonableArguments.com…

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Protecting Data from Increasing Sophistication of Cyberattacks with Ben Katz ISPolitical