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Brand News: How Economic Pressures Are Shaping 2024 Advertising Strategies
Manage episode 434315603 series 3514127
Inhoud geleverd door James Walker & Brian Hastings, James Walker, and Brian Hastings. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door James Walker & Brian Hastings, James Walker, and Brian Hastings of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
How are rising interest rates and macroeconomic pressures reshaping the advertising landscape? Uncover the complexities behind the slowing growth of advertising revenue in 2023 with insights from PWC's 2024 entertainment and media outlook. Join us as we dissect Lauren McNamara's revealing article on umbrellacomau, exploring how the cost of living and lower consumer spending are influencing advertising strategies. As agency owners with hands-on experience across various industries, we bring our unique perspectives on what businesses can expect in a post-COVID world.
Discover the dramatic shift from traditional media to digital channels and its far-reaching implications. We unpack the data showing a steep decline in traditional media's share of advertising revenue in Australia—from 60% in 2013 to just 20% in 2023. This significant transition is altering the advertising game, with businesses channeling their budgets into digital marketing to seize their market share. Tune in to hear our hot takes on what this means for the future of advertising and media, and how businesses can navigate these evolving trends.
The Digital Horizons Podcast is hosted by:
James Walker - Managing Director Walker Hill Digital
Brian Hastings - Managing Director Nous
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