DEP #8 - Tom van den Broek: My obsession is to find the sweet spot between technology & our audience


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In this episode of the Digital Excellence Podcast, our special guest is Tom van den Broek, he’s the head of product at Dutch public news and sports organization NOS. That means: he’s not your typical e-commerce kind of guy, he’s optimizing for other purposes than “selling”. At NOS, they’re doing great digital stuff, using state-of-the-art technology that’s definitely worth exploring and talking about, so I’m really happy we have Tom on our show. You’ll hear all about: - Digital in a big news organization - The use of data and analytics and Augmented Reality - Open rates of 70% on the World War 2 News project e-mail newsletters, - The huge surge in traffic during the Covid-19 pandemic and “thundering herds” - The optimization and launching of new(s) apps, - And there's much, much more!

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