Engagious Podcast: Golden Huang, Decoding Visuals & the Science of Semiotics
Fetch error
Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on June 06, 2024 01:04 ()
What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.
Manage episode 372632356 series 3497851
My guest for this episode engages with what is arguably now the largest consumer market in the world—China. Golden Huang is the client manager for The Silk Initiative, an Asia-based food and beverage (F&B) brand consultancy headquartered in Shanghai. Golden has been conducting market research in China for over a decade with a deep knowledge of Chinese youth culture. If you have an interest in the Chinese consumer market, this episode is must-listen for you.
In our conversation, Golden and I discuss:
02:30 The definition of Semiotics and how he uses it
07:30 Marketing to the youth culture in China
10:30 Advice for Western brands wanting to enter the Chinese market
12:30 Three emerging food and beverage trends in China
14:30 Why Pink Diamond ice cream is a hit with Chinese youth
If you liked this episode, I also recommend that you check out my conversation with Rick Cesari where we discuss how he transformed no-name products into everyday brands like the George Foreman Grill, Sonicare and the Juiceman Juicer.
If you have any comments or suggestions on who would be great for us to talk with in future episodes, please leave a comment below. We’d love to hear from you. Until next time, #BeEngagious.
10 afleveringen