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How Dentists Can Use YouTube to Win New Patients
Manage episode 456156861 series 3571257
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To view this podcast on YouTube, please go to: https://www.youtube.com/watch?v=5ZZ_xBXEpYI
Leveraging YouTube for Dental Practices
Overview
- YouTube has become a valuable platform for businesses, including dental practices, due to its search engine capabilities and vast user base.
- Creating video content is essential for leveraging YouTube effectively to reach potential patients.
- Different types of videos, such as long-form and short-form, can be used to engage with viewers and promote dental services.
- Client testimonials in video format can be a powerful tool for building trust and credibility.
Assumptions
- The success of using YouTube for dental practices requires consistent content creation and posting to build a presence over time.
- Integrating video content on both YouTube and the practice's website can enhance visibility and engagement.
- Running YouTube ads through Google Ads provides targeting opportunities to reach specific audiences effectively.
Testing Strategy
- Utilize skippable ads on YouTube to reach a broad audience and measure view-through rates for different video lengths.
- Implement demographic targeting, interest-based targeting, and keyword targeting to optimize ad placements.
- Monitor the effectiveness of YouTube ads for brand building and direct response to assess the impact on practice visibility and patient acquisition.
Dentist Spotlight
Knox Valley Dental - Dentist in Farragut - Knoxville TN - https://knoxvaleydental.com
Google Page - https://g.co/kgs/YXZUM8e
Facebook - https://www.facebook.com/Knoxvalleydental
For 12+ years, Flow New Patient Marketing has had a simple mission… to bring you as many quality new patients as possible. We believe in ensuring that when a potential patient needs a provider, you are the one they find, choose, and set an appointment with. We Get You More *Profitable* New Patients!
- No long-term contracts.
- Our clients average an 8X return on investment.
- Personalized, non-corporate approach.
- 5-star reviewed.
Find us:
Website: https://newpatientsflow.com
Google: https://g.co/kgs/zqWTc5a
Facebook: https://www.facebook.com/newpatientsflow
Instagram: https://www.instagram.com/newpatientsflow/
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