Mutiny Head of Marketing Uses Revenue Orchestration To Transform Buyer Signals Into Buying Decisions

Demand Efficiency

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1+ y ago 21:02

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Podcast Summary

In this conversation with Ryan Narod, Head of Marketing at Mutiny, he talks about revenue orchestration. Today, you’ll hear about the strategies and tactics Ryan has used, orchestrating team structures, keeping the teams in sync, running regular experiments, approaching measurement, and what Ryan would’ve done differently.

Prior to joining Mutiny, Ryan has served in numerous marketing roles, including as the Product Marketing Manager at Google, and Head of Marketing at Radar, as well as serving as a contributor to TechCrunch and Advisor at AudiencePlus.

Episode Outline

[05:27] Strategies and tactics

[09:01] Orchestrating the team structure

[11:30] Keeping teams in sync

[13:33] Running experiments

[15:10] Measurement

[17:08] What would Ryan do differently?

[18:49] Mutiny’s motion

Connect with Ryan

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Connect with Matter Made

Matter Made

LinkedIn (Eli)

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