Jennifer Dimas, CMO at Qumu Corporation and Co-founder of Women in Revenue on blending analytical and creative aspects of marketing

Demand Efficiency

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3+ y ago 24:01

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Episode Outline

[00:33] Women in Revenue

[03:43] Blending the Analytical and Creative sides of marketing

[07:16] Emphasising skillsets in the marketing mix

[08:46] How has the marketing mix changed recently?

[10:27] Running into challenges convincing executives

[12:14] Changing cadences

[15:12] Planning and budgeting with variable data

[19:11] What does Jennifer do to keep a balance?

[21:53] Jennifer’s mentors

Jennifer’s Inspirations

Heidi Melin

Women in Revenue founding board members

Mentorship Program members

Connect with Jennifer

Twitter

QUMU

Women in Revenue

91 afleveringen

#MBA #Entrepreneur #Business #Elias Rubel #Marketing #Lessons Learned

Jennifer Dimas, CMO at Qumu Corporation and Co-founder of Women in Revenue on blending analytical and creative aspects of marketing

Demand Efficiency

published 3+ y ago

MP3•Thuis aflevering