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MQL is NOT The Problem
Manage episode 448824026 series 3463326
Marketing Qualified Leads (MQLs) have faced a lot of scrutiny from industry influencers lately. But are we focusing our criticism on the wrong aspect of B2B marketing?
While the MQL label often takes the blame for marketing inefficiencies, we dive into the deeper structural issues affecting B2B marketing performance and explain why MQL remains a valid metric when used appropriately.
Watch all episodes on YouTube
Join future episodes live on LinkedIn
56 afleveringen
Manage episode 448824026 series 3463326
Marketing Qualified Leads (MQLs) have faced a lot of scrutiny from industry influencers lately. But are we focusing our criticism on the wrong aspect of B2B marketing?
While the MQL label often takes the blame for marketing inefficiencies, we dive into the deeper structural issues affecting B2B marketing performance and explain why MQL remains a valid metric when used appropriately.
Watch all episodes on YouTube
Join future episodes live on LinkedIn
56 afleveringen
ทุกตอน
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1 Proven Approach to Paid Ads - Live Strategy Session 2 1:00:18
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