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How Blackstone became the darling of grill TikTok with CEO Roger Dahle

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Manage episode 297907375 series 2483172
Inhoud geleverd door Vox Media Podcast Network and The Verge. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Vox Media Podcast Network and The Verge of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.

Nilay Patel encountered the name Blackstone on TikTok last year, just as the pandemic lockdowns were starting. He saw people posting videos smashing burgers and making pancakes outside on a griddle frequently with the caption “I finally got a Blackstone.” 20 minutes ago he hadn’t even heard about this thing, and now he was late to a trend? So he bought one. And hasn’t used his regular grill in over a year.

Nilay sat down with the CEO of Blackstone products and inventor of the Blackstone griddle Roger Dahle. They talked about Blackstone’s ability to generate recurring revenue, and how the griddle itself is a platform for a variety of additional products and services, some of which might be made by competitors. And Blackstone has big competitors in Weber, and Cuisinart — so we talked about competition, and branding, and going up against the biggest players in a space, and the creator economy. You know: Decoder stuff.

Take a listen. And you can read the transcript here: https://www.theverge.com/e/22347828

Learn more about your ad choices. Visit podcastchoices.com/adchoices

  continue reading

747 afleveringen

Artwork
iconDelen
 
Manage episode 297907375 series 2483172
Inhoud geleverd door Vox Media Podcast Network and The Verge. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Vox Media Podcast Network and The Verge of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.

Nilay Patel encountered the name Blackstone on TikTok last year, just as the pandemic lockdowns were starting. He saw people posting videos smashing burgers and making pancakes outside on a griddle frequently with the caption “I finally got a Blackstone.” 20 minutes ago he hadn’t even heard about this thing, and now he was late to a trend? So he bought one. And hasn’t used his regular grill in over a year.

Nilay sat down with the CEO of Blackstone products and inventor of the Blackstone griddle Roger Dahle. They talked about Blackstone’s ability to generate recurring revenue, and how the griddle itself is a platform for a variety of additional products and services, some of which might be made by competitors. And Blackstone has big competitors in Weber, and Cuisinart — so we talked about competition, and branding, and going up against the biggest players in a space, and the creator economy. You know: Decoder stuff.

Take a listen. And you can read the transcript here: https://www.theverge.com/e/22347828

Learn more about your ad choices. Visit podcastchoices.com/adchoices

  continue reading

747 afleveringen

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