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E92: Your Dealership Is Not A Stock Photo. Will Customer Swipe Right On Your Inventory Dating Profile?
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Unveiling the Secrets of Online Shopping: How to Sell Your Inventory Like a Pro
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On this episode of the Dealership Fixit; Jacob is discussing 5 ways that you can draw a parallel to your online inventory the same way you would create an online dating profile.
Shoppers browse your inventory the same way singles browse dating apps or sites.
It’s not a hard comparison when you think about it. All of the same ingredients are there.
You have to put up some sexy photos, multiple if possible.
Need your correct Year, Make, Model & Mileage, this would be a name and age.
You need to write a good description, or “bio” for your potential suitors to get to know you better
And lastly, most listings let you put in your type or segment of vehicle, these are like your interests on your profile.
Have some fun with this one!
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