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Gaining Positive Attention with Cause Marketing - Interview with Everybody Water
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For Episode 6 of Cybba: On Display, we sit down with Megan Hayes and Kimberly Reilly - friends, neighbors, and Co-Founders of Everybody Water. Everybody Water aka “water with a heart” is a socially-conscious business, focused on commitment to compassion, particularly towards people’s most basic need: water.
With this in mind, Everybody Water donates 3% of their annual gross revenues to support clean water and sanitation infrastructure projects that bring running water, sinks, showers and toilets directly into homes for the first time.
Megan and Kim join us to discuss their inspiration behind starting this new venture together, how they painstakingly designed their packaging, and how they were able to gain traction and success without one paid ad.
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