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How to Make SEO Drive Real Business Results with Emma Valentiner, Head of SEO at Threecolts

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What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 436662503 series 3501837
Inhoud geleverd door Jonathan Ames. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Jonathan Ames of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by Emma Valentiner, Head of SEO at Threecolts, for an insightful discussion on aligning SEO strategies with business objectives.

Join them as they:

  • Delve into Emma's journey from copywriting to SEO specialization

  • Explore how SEO can inform product roadmaps and market expansion strategies

  • Discuss the balance between optimizing for search engines and maintaining brand voice

  • Examine the role of AI in content creation and its current limitations

  • Consider key metrics for measuring SEO success and demonstrating value to executives

  • Shine a light on common misconceptions about SEO and its reputation as a "dark art"

  • Offer practical advice for businesses looking to improve their SEO efforts

Emma Valentiner is the Head of SEO at Threecolts, an e-commerce software provider. With a background in copywriting and marketing dating back to the mid-2000s, Emma has been focusing on SEO since 2016. Her experience spans various industries, including healthcare and startups, giving her a unique perspective on the evolving landscape of digital marketing and e-commerce.

If you enjoyed this episode, make sure to subscribe, rate and review on Apple Podcasts, Spotify and Google Podcasts, instructions on how to do this are here.

Cutting Edge: Web Content Development is handcrafted by our friends over at: fame.so
Previous guests include: Naomi Francis-Parker of the Evergreen Agency, Rahul Ravulapati of A10 Networks, Tania Miranda of Tellent and John Hutson of Ink Digital
Check out our three most downloaded episodes:

If you are interested in joining Cutting Edge: Web Content Development as a guest, please complete this form: fame.so/bms-guest
Follow us on our social media pages:
Facebook | Instagram | Twitter | LinkedIn
  continue reading

58 afleveringen

Artwork
iconDelen
 

Gearchiveerde serie ("Inactieve feed" status)

When? This feed was archived on March 03, 2025 08:08 (3d ago). Last successful fetch was on November 30, 2024 12:17 (3M ago)

Why? Inactieve feed status. Onze servers konden geen geldige podcast feed ononderbroken ophalen.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 436662503 series 3501837
Inhoud geleverd door Jonathan Ames. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Jonathan Ames of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by Emma Valentiner, Head of SEO at Threecolts, for an insightful discussion on aligning SEO strategies with business objectives.

Join them as they:

  • Delve into Emma's journey from copywriting to SEO specialization

  • Explore how SEO can inform product roadmaps and market expansion strategies

  • Discuss the balance between optimizing for search engines and maintaining brand voice

  • Examine the role of AI in content creation and its current limitations

  • Consider key metrics for measuring SEO success and demonstrating value to executives

  • Shine a light on common misconceptions about SEO and its reputation as a "dark art"

  • Offer practical advice for businesses looking to improve their SEO efforts

Emma Valentiner is the Head of SEO at Threecolts, an e-commerce software provider. With a background in copywriting and marketing dating back to the mid-2000s, Emma has been focusing on SEO since 2016. Her experience spans various industries, including healthcare and startups, giving her a unique perspective on the evolving landscape of digital marketing and e-commerce.

If you enjoyed this episode, make sure to subscribe, rate and review on Apple Podcasts, Spotify and Google Podcasts, instructions on how to do this are here.

Cutting Edge: Web Content Development is handcrafted by our friends over at: fame.so
Previous guests include: Naomi Francis-Parker of the Evergreen Agency, Rahul Ravulapati of A10 Networks, Tania Miranda of Tellent and John Hutson of Ink Digital
Check out our three most downloaded episodes:

If you are interested in joining Cutting Edge: Web Content Development as a guest, please complete this form: fame.so/bms-guest
Follow us on our social media pages:
Facebook | Instagram | Twitter | LinkedIn
  continue reading

58 afleveringen

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