Cultural Kultivators - Ouida

Cultural Kultivators

Welcome back and Happy New Year to all of our listeners! For our first episode of the year, we are running it back full circle with past Kreative Growth artist, Ouida!

As a SF born and raised singer-songwriter with rising national and international recognition, Ouida gives us an inside scoop on the new Bolo Music Group, Ruby Ibarra and Ian Santillano’s latest project announced last October.

Trailblazer in her own right, she sheds light on her journey towards finding her “why” in music, taking us through her introspective pathfinding around the associations and self-beliefs we all make when relying on institutions to validate our worth. For Ouida, all it came down to was the music.

With the joy and the pitfalls of the entertainment industry that she experienced from management to breaking into songwriting, she emerged resilient with wisdom born out of falling for the mistakes early on. In navigating the industry herself, she encourages against the commodification of art, to keep artistic integrity for artists and by artists.

As a Filipino-Irish American, she also touches on how straddling between the “nowhere and everywhere” informs her music, sense of collaboration and belonging, rejecting the preconceived notions of authenticity that often comes with exploring what it means to be biracial.

Bring in the new year with this powerful conversation on joy, resilience, and living in your truth!

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