))
Why thinking like a designer is key to solving founder challenges
Manage episode 448594067 series 3583774
Inhoud geleverd door Phill Keaney-Bolland. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Phill Keaney-Bolland of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
In this episode Phill talks to Finn, the founder of Both &, and discusses the journey of creating a fashion brand specifically designed for trans and non-binary individuals. The discussion covers various themes including the importance of community engagement, the challenges of designing an entirely new approach to clothing ecommerce, becoming a figurehead in the community, and the future of the brand. Finn shares insights on navigating visibility in the fashion industry, the iterative design process, and the importance of building a diverse network. The conversation concludes with his personal reflections for aspiring founders.
Takeaways
- How Finn approached redesigning some of the most common design patterns in clothing ecommerce.
- Design Sprints and extensive design research informed several unique features required to make the web UX work.
- Community engagement has been crucial in shaping the brand's direction and offerings.
- Finn founded Both And to address a personal need for better fitting clothing, which helped him keep going throught the tough times.
- Open-sourcing the brand's tech packs to encourage industry collaboration should make the research project have even more impact beyond Both And.
- It's not always easy to put yourself out there as a community figurehead but it may be the right thing for your brand.
19 afleveringen
Delen
