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Mastering Design Thinking To Win Next-Level Clients with Matt Anderson
Manage episode 445366554 series 3536454
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Are you using design thinking in your business? If not, you’re missing out on a powerful tool that can help you land better clients with bigger budgets.
In this episode, I’m joined by Matt Anderson, a design consultant with over 20 years experience in operational roles within some of the world’s largest corporates such as Virgin Mobile Australia.
Many creatives struggle with the operational and logistical side of business. By leveraging design thinking, creatives can communicate the value of design more effectively, win higher-value clients, and ensure they’re addressing the real issues that people are facing.
Matt shares actionable strategies to help you position yourself as a trusted partner to potential clients, and better communicate the value of what you do. If you even find approaching and communicating with corporate clients a challenge, you won't want to miss this episode.
Covered in this episode:
- What is design thinking and how you use it to grow your business.
- The keys to getting a foot in the door with big corporates.
- How to communicate the value of creative services to corporate clients.
- How to get clients to share their real challenges so you can offer the solutions that align with their needs.
- Building closer relationships with clients without them dictating the process.
- How to challenge clients’ assumptions without coming across as pushy
- And much more…
If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative.
LEARN MORE
Think Startup - https://www.thinkstartup.com.au/
Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator
CONNECT
Matt Anderson on LinkedIn - https://www.linkedin.com/in/mattandersonaus/
Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/
LISTEN
Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT
Apple Podcasts -
https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799
YouTube - https://www.youtube.com/@Matt_Essam
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