Media's Role in Cracking Down on Greenwashing with Julia Gall

Crash Course Fashion

As consumers increasingly want to align their spending with their values, brands are responding by making sustainability commitments, setting climate goals, and vowing to minimize their environmental impact. However, as interest in sustainability has increased, so has greenwashing.

Diluted by vague claims and untraceable statistics, greenwashing is unknowingly spread in media by journalists who lack the training to spot greenwashing when it finds its way onto their desk.

In this episode of the Crash Course Fashion podcast, Marie Claire style director Julia Gall explains how media can become a positive force in fashion through greater education of fashion’s supply chain.