EP 35 | 3 Steps to take NOW to Save Your Email Marketing: Google’s 2024 Changes

Copy That Converts - Entrepreneurs, Copywriting, Launch, Email Marketing, Conversion

Copy That Converts - Entrepreneurs, Copywriting, Launch, Email Marketing, Conversion

Player FM - Internet Radio Done Right

Toegevoegd twee jaar geleden

Inhoud geleverd door Megan Wisdom | Copywriter, Email Metrics Mentor, Marketing Strategist, Megan Wisdom | Copywriter, Email Metrics Mentor, and Marketing Strategist. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Megan Wisdom | Copywriter, Email Metrics Mentor, Marketing Strategist, Megan Wisdom | Copywriter, Email Metrics Mentor, and Marketing Strategist of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.

Mind The Business: Small Business Success Stories

1
Understanding Taxes as a Newly Formed Small Business - Part 2 of the Small Business Starter Kit 28:24

23 dagen geleden28:24

Later Afspelen

Lijsten

Vind ik leuk

Leuk

28:24

In our second installment of the Small Business Starter Kit series - we’re tackling a topic that’s sometimes tricky, sometimes confusing, but ever-present: taxes. Hosts Austin and Jannese have an insightful conversation with entrepreneur Isabella Rosal who started 7th Sky Ventures , an exporter and distributor of craft spirits, beer, and wine. Having lived and worked in two different countries and started a company in a heavily-regulated field, Isabella is no stranger to navigating the paperwork-laden and jargon-infused maze of properly understanding taxes for a newly formed small business. Join us as she shares her story and provides valuable insight into how to tackle your business’ taxes - so they don’t tackle you. Learn more about how QuickBooks can help you grow your business: QuickBooks.com See omnystudio.com/listener for privacy information.…

ongeveer een jaar geleden 11:19

MP3•Thuis aflevering

This is URGENT! In only a few weeks, Google and Yahoo will be implementing updates to their email sender guidelines that affect every email marketer, no matter how large or small your list may be!

To avoid permanently ending up in the dreaded SPAM folder, learn the 3 steps you need to take to maintain a happy, healthy inbox and become Google compliant so you can continue to produce high-quality email marketing campaigns.

Psst! These changes are set to begin in February 2024, so don’t delay!

MENTIONED IN THIS EPISODE:

Google Email Sender Guidelines HERE
Join the free Facebook Community >> Email Marketing Tips for Online Business Owners

Connect with Megan Wisdom Copywriting:

⭐️Get high-converting copywriting for your business: https://meganwisdom.com/

⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/

89 afleveringen

#Entrepreneur #Business #Marketing #Email Metrics Mentor #Market Strategist #Megan Wisdom | Copywriter #Email Marketing

Copy That Converts - Entrepreneurs, Copywriting, Launch, Email Marketing, Conversion

EP 35 | 3 Steps to take NOW to Save Your Email Marketing: Google’s 2024 Changes

Copy That Converts - Entrepreneurs, Copywriting, Launch, Email Marketing, Conversion

published ongeveer een jaar geleden

MP3•Thuis aflevering

This is URGENT! In only a few weeks, Google and Yahoo will be implementing updates to their email sender guidelines that affect every email marketer, no matter how large or small your list may be!

Psst! These changes are set to begin in February 2024, so don’t delay!

MENTIONED IN THIS EPISODE:

Google Email Sender Guidelines HERE
Join the free Facebook Community >> Email Marketing Tips for Online Business Owners

Connect with Megan Wisdom Copywriting:

⭐️Get high-converting copywriting for your business: https://meganwisdom.com/

⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/

89 afleveringen

#Entrepreneur #Business #Marketing #Email Metrics Mentor #Market Strategist #Megan Wisdom | Copywriter #Email Marketing

Alle afleveringen

Copy That Converts - Entrepreneurs, Copywriting, Launch, Email Marketing, Conversion

1
EP 89 | Loyalty Isn’t Logical: What Neuroscience Says About Brand Loyalty 11:46

5 dagen geleden11:46

11:46

Did you know that it can cost 5 to 25 times more to gain a new client than retain a current one? That’s why it’s important to build brand loyalty–to establish repeat clients who will be your biggest superfans. In this episode, we’re digging into Mailchimp's Science of Loyalty report and uncovering how customer loyalty is deeply rooted in brain chemistry and emotional connections rather than just rational decisions. You might be surprised to learn that, according to Dr. Cyrus McCandless, “Loyalty isn’t rational, it’s primal.” We’ll discuss: The surprising primal nature of customer loyalty and client retention The four core drivers of loyalty: reward, memory, emotion, and social interaction Practical strategies to foster brand loyalty The right way to give clients a dopamine hit (Hint: it’s not social media) The power of social proof for buyer behavior How you can use your email marketing to create emotional connections The importance of fostering community and simple sign up/checkout systems MENTIONED IN THIS EPISODE: 📖READ: Mailchimp's The Science of Loyalty Report 📩SIGN UP: Join the FREE Email Storytelling Challenge —-----------------—------- ⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/ ⭐️Sign up for email marketing tips in your inbox: https://tinyurl.com/bigsistips…

Copy That Converts - Entrepreneurs, Copywriting, Launch, Email Marketing, Conversion

1
EP 88 | Two Non-Negotiable Foundations for High-Converting Copy 10:05

12 dagen geleden10:05

10:05

Planning a product launch or big promo? Before you send a single email, there are two foundational elements you must have in place to ensure your copy actually converts. Otherwise, you risk pouring time and energy into something that flops. In this episode, we’ll cover: The two non-negotiable elements of a profitable launch or product promo How market research shapes every piece of your copy (and how to do it right) The secret to a sales page that does the selling for you Why reply on AI alone won’t create high-converting copy (and what will) How to take one great key piece of copy and turn it into an entire sales strategy MENTIONED IN THIS EPISODE: 🚀 Grab the Launch Copy Checklist to plan your promo without overwhelm. 👉 CLICK HERE! 📩 Need done-for-you sales page or email sales sequence? Check out our launch copy services at www.meganwisdom.com/services —-----------------—------- ⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/ ⭐️Sign up for email marketing tips in your inbox: https://tinyurl.com/bigsistips…

Copy That Converts - Entrepreneurs, Copywriting, Launch, Email Marketing, Conversion

1
EP 87 | How to Provide Value in a Nurture Email without a Freebie 5:58

19 dagen geleden5:58

5:58

The Hawaiians have a great marketing secret…and it’s not the beaches or the beautiful weather. It’s the Polynesian tradition of "talking story"—a practice of sharing narratives to build community and connection. The power of storytelling is a tool every online business owner can use, particularly in fostering relationships and loyalty with ideal clients. Today, you'll hear an excerpt from my interview with Gillian Perkins on her podcast, Work Less, Earn More, where we dig into the benefits and implementation of storytelling in marketing. If you’ve ever felt like you need to throw a freebie or discount into every email just to grab attention, I’ve got some news for you—there’s a way to add serious value without always doling out freebies. We’re chatting about how storytelling can transform your emails into must-open messages that resonate, build trust, and feel just like a heart-to-heart with a friend. In this episode you’ll hear: The significance of storytelling in Polynesian culture and its application in business. How storytelling can enhance client relationships and community building. The magic behind using emotion and real-life examples to spark action Simple, everyday ways to weave value into your content—without always needing a discount Misconceptions about storytelling in marketing Tips on using personal anecdotes and analogies to create deeper connections How to keep your email audience coming back for more, even when you’re not giving away stuff MENTIONED IN THIS EPISODE: 🎧This is an excerpt from Episode 246 of the Work Less Earn More podcast with Gillian Perkins . Click the link to listen to the entire episode! 📩 Want to learn how to incorporate storytelling into email marketing? Click to sign up for the FREE Email Storytelling Challenge ! You’ll get 1 email per week delivered into your inbox that breaks down the different types of stories that you can use and challenges you to write your own. —-----------------—------- ⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/ ⭐️Sign up for email marketing tips in your inbox: https://tinyurl.com/bigsistips…

Copy That Converts - Entrepreneurs, Copywriting, Launch, Email Marketing, Conversion

1
EP 86 | The Email Strategy That Took a Client from 12% to 50% Open Rates 7:08

5 weeks geleden7:08

7:08

Are you struggling with low open rates and unsure what to do better? In this episode of Copy That Converts , I’m chatting with Gillian Perkins for an interview on her podcast, Work Less Earn More. In it, I share a real-life example of a client whose email open rates soared from a dismal 12% to an impressive 50% and the steps we took to get there. We’ll dig into the strategies implemented, emphasizing the importance of understanding your audience, providing consistent value, and crafting engaging content. This is just one example of how having a strategy guiding your marketing efforts can make a huge difference in email metrics and in sales. In this episode, we’ll cover: The first steps to take when assessing your email list health and engagement How to structure a consistent and effective weekly or monthly email strategy Why you might want to create “sections” in your newsletter and what that could look like How to use storytelling in email marketing (and why it has to connect back to your reader) The importance of tracking and optimizing key email metrics for success MENTIONED IN THIS EPISODE: 🎧Hear the rest of this interview with Gillian Perkins on Episode 246 of the Work Less Earn More podcast . 📩 Need help crafting a personalized email strategy that works best for your online business? CLICK HERE to book a strategy session. —-----------------—-----------------—-----------------—----------- ⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/ ⭐️Sign up for email marketing tips in your inbox: https://tinyurl.com/bigsistips…

Copy That Converts - Entrepreneurs, Copywriting, Launch, Email Marketing, Conversion

1
EP 85 | Should You Create an Endless Welcome Sequence? The Pros and Cons of a Forever Funnel 13:26

6 weeks geleden13:26

13:26

Your welcome sequence is one of the most powerful tools in email marketing. It nurtures new subscribers, builds trust, and leads to more sales. But what if your welcome sequence didn’t stop after just a few emails? Instead of a short introduction, an Endless Welcome Sequence (also known as a Forever Funnel ) keeps nurturing your audience for weeks—or even months—ensuring every new subscriber gets your best content while keeping them engaged and ready to buy. This strategy can help you automate sales, stay top of mind, and create a seamless experience for every subscriber. But is it right for your business? In this episode, we’ll cover: How an endless welcome sequence differs from an evergreen sales sequence The biggest benefits The risks (and how to avoid them) How to structure your sequence to build relationships, boost engagement, and increase conversions Whether or not this strategy makes sense for your business model MENTIONED IN THIS EPISODE: 📩 Need help mapping out your Endless Welcome Sequence? Let me help you create a plan and write the emails for you ! CLICK HERE to book a strategy session. 💡 Check out my email marketing services – If you’d rather not write build out an entire email automation, I’ve got you covered! Learn more at https://meganwisdom.com/services . 💪My favorite strength training workout: EVLO Fitness —-----------------—-----------------—------------- ⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/ ⭐️Sign up for email marketing tips in your inbox: https://tinyurl.com/bigsistips…

Copy That Converts - Entrepreneurs, Copywriting, Launch, Email Marketing, Conversion

1
EP 84 | Email Revival Project [2]: A Surprise...and a Surprising Decision 6:56

7 weeks geleden6:56

6:56

If you’ve ever ghosted your email list (whether intentionally or not), you’re not alone! In this episode, I’m sharing a big surprise I discovered while reviving my neglected email list for an online side business that I own—and a surprising decision I made as a result. If you haven’t listened to Episode 82 yet, go back to hear all the things not to do when starting email marketing. But this week, I’m updating you on my progress: the surprise I found when I dug into my list, and why I suddenly completely changed direction from my original email marketing plans. You might be surprised by my advice at the end! In this episode, we’ll cover: The surprise that changed my perspective on my “dead” email list Why email marketing can work for you, even when you aren’t working The strategy behind re-engaging cold subscribers (without tanking your sender reputation) Why I didn’t move my list to a new email platform—yet How online business owners often jump ahead of where they are (and how I’m avoiding that mistake) The reality (i.e. limitations) of using MailChimp’s free plan How to stay financially smart with your onlines business decisions MENTIONED IN THIS EPISODE: 🎧 Episode 82 – Hear the backstory on the Email Revival Project. 💡 Need a help re-engaging cold subscribers? Book a strategy session with me to create a re-engagement plan that protects your sender reputation. Sign up here! 📖 Profit First by Mike Michalowicz – A must-read for staying profitable in your business.…

Copy That Converts - Entrepreneurs, Copywriting, Launch, Email Marketing, Conversion

1
EP 83 | 3 Reasons People Hate Email Marketing & How to Change Their Minds 6:07

8 weeks geleden6:07

6:07

You may have heard some people say email marketing is dying—but let’s be real, it’s not going anywhere. With all the chaos happening on social media platforms, email marketing is still one of the most reliable and highest-converting marketing strategies for online business owners. That said, there are some things that make people absolutely crazy about email marketing. And if you want to keep subscribers engaged (and not hitting that unsubscribe button), you need to avoid these common mistakes. In this episode, we’ll cover: Why email marketing is still a must-have for your business The #1 reason people unsubscribe (and how to prevent it) How sending too many emails can backfire—without you even realizing it The thing most email marketers forget about when scheduling newsletters The mistake that makes emails feel like a waste of time for your subscribers How to test and optimize email length based on your unique audience Simple tweaks to make your emails more valuable (without giving away freebies all the time!) MENTIONED IN THIS EPISODE: 💌 Free Guide: Stand Out in the Inbox – Grab my free guide to writing high-interest emails people actually want to read. [ Get Your Copy HERE ! ] ⭐️Get high-converting copywriting for your business: https://meganwisdom.com/ ⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/ ⭐️Sign up for email marketing tips in your inbox: https://tinyurl.com/bigsistips…

Copy That Converts - Entrepreneurs, Copywriting, Launch, Email Marketing, Conversion

1
EP 82 | Email Revival Project: Lessons from a Neglected Email List 10:43

9 weeks geleden10:43

10:43

Want to go behind the scenes and watch me build an email list from scratch? That’s exactly what we’re diving into in this new series! I’ll share every win, mistake, and lesson learned while building an email list for a side business (not my copywriting business). In this episode, I’ll reveal: Why I’m rekindling my passion for Teachers Pay Teachers as a hobby business How I failed in email marketing for my TPT store in the past How I’m taking a more strategic approach this time around Why email marketing is an essential part of a long-term business plan Lessons from automations gone wrong How I plan to recapture and engage my audience 6 mistakes I made (and you should avoid) This series will give you actionable lessons whether you’re starting your first email list, revamping an existing one, considering moving to a new platform…or just like to see the ups and downs of building an online business! MENTIONED IN THIS EPISODE: Rebranded Teacher Academy: If you are a digital product creator or graphic artist, Lauren Fulton can teach you how to build or grow a TPT store (the simple way). CLICK HERE to join the waitlist! < Not an affiliate link. I’m just a big fan! EPISODE 81: Which Email Provider is Best for Onlines Business Owners in 2025? ⭐️Get high-converting copywriting for your business: https://meganwisdom.com/ ⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/ ⭐️Sign up for email marketing tips in your inbox: https://tinyurl.com/bigsistips…

Copy That Converts - Entrepreneurs, Copywriting, Launch, Email Marketing, Conversion

1
EP 81 | Which Email Provider Is Best for Online Business Owners in 2025? 12:13

11 weeks geleden12:13

12:13

Are you struggling to choose the right email service provider for your online business? Whether you're just starting your email list or considering switching platforms, this episode has you covered! With so many options available—like Kit (formerly ConvertKit), Mailchimp, Flodesk, ActiveCampaign, MailerLite, and more—it can feel overwhelming. But don’t worry! We’re diving into the pros and cons of the top providers and helping you decide which one is the best fit for your unique business needs. In this episode, we’ll cover: Why there’s no “one size fits all” email provider A breakdown of the best platforms for small online businesses The two email providers I recommend for online business owner most often (and why) Key features to consider based on your business needs 3 questions to ask yourself before choosing a platform How to know when you should switch platforms MENTIONED IN THIS EPISODE: CLICK HERE and save 50% off your first year with Flodesk Want to get started using Kit? CLICK HERE -------------------------------------------------------------------- ⭐️Get high-converting copywriting for your business: https://meganwisdom.com/ ⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/ ⭐️Sign up for email marketing tips in your inbox: https://tinyurl.com/bigsistips…

Copy That Converts - Entrepreneurs, Copywriting, Launch, Email Marketing, Conversion

1
EP 80 | 5 Simple Ways to Create a Profitable Email Marketing Plan for 2025 9:46

12 weeks geleden9:46

9:46

Welcome to 2025! Are you ready to make this year the best one yet for your small business? Email marketing is alive and thriving, and it's still one of the most effective ways to connect with your audience and boost your sales as an online business owner. If you’ve been wondering how to create a solid email strategy for the new year that leads to profitability and sales, this episode is for you. In this episode, we’ll cover: Why email marketing is still king 5 simple steps to create a profitable email marketing plan Why consistency is important (but is not the most important thing) Megan’s prediction for the most important factor for online business success in 2025 How to create a balanced plan for sales vs. nurture emails How failing to plan is planning to fail The importance of setting measurable goals for email marketing How to backwards plan your offers and promotions this year MENTIONED IN THIS EPISODE: Download the FREE 2025 Confident Copy Planner Missed the free Storytelling Challenge? CLICK HERE to sign up. Want to take email marketing off your plate this year? Check out all of our email marketing services: www.meganwisdom.com/services ------ ⭐️ Get high-converting copywriting for your business ⭐️ Follow me on Instagram ⭐️ Sign up for email marketing tips in your inbox…

Copy That Converts - Entrepreneurs, Copywriting, Launch, Email Marketing, Conversion

1
EP 79 | Is Your Email Resend Practice Helping or Hurting? 5:46

15 weeks geleden5:46

5:46

Think resending emails to unopens is the ultimate quick fix? It might be... or it could be quietly sabotaging your email list. In this episode, we're diving into the hidden dangers of relying too heavily on resends and what you need to know to avoid hurting your deliverability and reader trust. Listen in to learn: The reason you should resend to unopens The negative impacts of resending to unopened emails and how to avoid them MENTIONED IN THIS EPISODE: EP 37 / Ditch the Dead Weight! Why & How You Should Clean Up Your Email List LEARN MORE ABOUT FULL SERVICE EMAIL MARKETING FOR YOUR BUSINESS ➡️ https://meganwisdom.com/services Get high-converting copywriting for your business: https://meganwisdom.com/ ⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/ ⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips…

Copy That Converts - Entrepreneurs, Copywriting, Launch, Email Marketing, Conversion

1
EP 78 | How to Market a “Boring” Business - Special Guest Madison Brown 16:31

16 weeks geleden16:31

16:31

Have you ever felt like your business is just too boring to talk about in social media or email marketing? Are you stuck feeling like you only have facts to share and struggle to create captivating content? Then you need to meet Madison Brown of Madison Dearly Bookkeeping. She’s mastered the art of turning spreadsheets into story worthy content—and she's sharing tips on how to make your boring business unforgettable. Madison is a small business owner, mother, and entrepreneur. Madison knows what it's like to juggle all of the things and how important it is to get support to make sure your finances are rock-solid. Her business provides bookkeeping and now CPA services for creative entrepreneurs and online business owners. In today’s episode, we’ll explore how Madison was able to hone in on her client avatar to nail her messaging and why she believes sprinkling personality into messaging is even more important for so-called “boring businesses” or when offering services that require others to be vulnerable (like finances, medical, mental health, etc.). We’ll also talk about how Madison invented a character–the infamous “CPA Gary”--to spice up her marketing and help followers better understand the differences in her bookkeeping services for online businesses owners. CONNECT WITH MADISON BROWN @ MADISON DEARLY BOOKKEEPING ➤ Download her free guide: “ 5 Ways Bookkeeping Can Save You Money ” ➤ Website: https://madisondearly.com/ ➤ Instagram: https://www.instagram.com/madisondearly/ Connect with Megan Wisdom Copywriting: ⭐️Get high-converting copywriting for your business: https://meganwisdom.com/ ⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/ ⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips…

Copy That Converts - Entrepreneurs, Copywriting, Launch, Email Marketing, Conversion

1
EP 77 | Are You Missing This Key Ingredient in Your Copy? 8:01

17 weeks geleden8:01

8:01

Every good recipe has a secret ingredient that takes a dish from ‘meh’ to “WOW!” Same for copy. Every website, sales page, and email MUST start with one thing. In today’s quick episode, we talk about the foundation of impactful sales copy and why omitting this key ingredient can negatively impact your sales and weaken client connections. When it comes to creating copy that converts, there's nothing more impactful, but unfortunately, many business owners skip it. LEARN MORE ABOUT FULL SERVICE EMAIL MARKETING FOR YOUR BUSINESS ➡️ https://meganwisdom.com/services Connect with Megan Wisdom Copywriting: ⭐️Get high-converting copywriting for your business: https://meganwisdom.com/ ⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/ ⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips…

Copy That Converts - Entrepreneurs, Copywriting, Launch, Email Marketing, Conversion

1
EP 76 | Do This Before Hitting Send on Your Black Friday Sales Email 9:25

19 weeks geleden9:25

9:25

Black Friday is coming soon, and that often leads to great opportunities to end the year with some quality sales for your online business. But if you have neglected your email list, sending a Black Friday sales email could actually lead to more harm than good! Before you publish your Black Friday email message, you’ll need to make sure your audience is warm and ready to receive your message. If you don’t, you ‘ll risk damaging your sender reputation and harming your email list with spam complaints and unsubscribes. Listen in and learn how to warm up your list (even if you’ve “‘ghosted” it recently) and make the most of your Black Friday sale! Connect with Megan Wisdom Copywriting: ⭐️Get high-converting copywriting for your business: https://meganwisdom.com/ ⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/ ⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips…

Copy That Converts - Entrepreneurs, Copywriting, Launch, Email Marketing, Conversion

1
EP 75 | Avoid Costly Mistakes in Your Online Business with This One Strategy 8:11

20 weeks geleden8:11

8:11

Are you an entrepreneur with big ideas and an endless vision for your business? That’s the spark that makes online business owners unique! But not all ideas are great for your business – and sometimes, launching without the right foundation can lead to lost time and money. In this episode, I share my personal story of why I chose not to launch a new business after nearly a year of planning. It may sound surprising, but I believe that decision saved me from online business failure – all thanks to one crucial step: market research. Discover how market research can be a game-changer for online businesses and why it’s essential for creating copy that converts. You’ll also learn three simple and actionable ways to conduct your own market research before launching any new product, service, or offer. Tune in to save time, save money, and start your next launch on the right foot with high-converting copy that truly resonates with your audience! ➡️ ➡️ SIGN UP FOR THE COPY THAT CONVERTS NEWSLETTER HERE ! Connect with Megan Wisdom Copywriting: ⭐️Get high-converting copywriting for your business: https://meganwisdom.com/ ⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/ ⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips…

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EP 35 | 3 Steps to take NOW to Save Your Email Marketing: Google’s 2024 Changes

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EP 35 | 3 Steps to take NOW to Save Your Email Marketing: Google’s 2024 Changes