Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Growing Greatist to 50M Visitors w/ Derek Flanzraich
MP3•Thuis aflevering
Manage episode 351808616 series 3044679
Inhoud geleverd door Siege Media. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Siege Media of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
Show Notes:
- 00:07: Welcome, Derek Flazraich, CEO of Ness
- 1:55: How Derek’s former company, Greatist was born
- 3:33: How Greatist scaled to 50 million visitors per month
- 6:02: Why establishing the correct tone for your audience is key
- 13:18: Greatist’s success in mentioned outreach
- 19:38: How Pinterest contributed to Greatist’s success
- 22:07: Biggest strategy lessons from Greatist to Ness
- 26:51: How to increase your content engagement via email
- 30:49: Using social media for content distribution, “the individual more than the brand”
- 37:37: What type of voice is ideal for Health & Wellness today?
- 42:10: Biggest content lessons from Greatist to Ness
- 45:46: Why a variety of platforms are necessary for SEO
- 48:24: Ness’ three most impactful channels
- 50:37: Is there an equivalent to Pinterest today?
- 53:59: How to repurpose your content across multiple channels
- 56:25: Derek’s unique leadership style and culture at Ness
- 1:02:14: Ness’ team structure
- 1:05:16: Final tips, tricks, and tactics from Derek
Show Links:
80 afleveringen
MP3•Thuis aflevering
Manage episode 351808616 series 3044679
Inhoud geleverd door Siege Media. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Siege Media of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
Show Notes:
- 00:07: Welcome, Derek Flazraich, CEO of Ness
- 1:55: How Derek’s former company, Greatist was born
- 3:33: How Greatist scaled to 50 million visitors per month
- 6:02: Why establishing the correct tone for your audience is key
- 13:18: Greatist’s success in mentioned outreach
- 19:38: How Pinterest contributed to Greatist’s success
- 22:07: Biggest strategy lessons from Greatist to Ness
- 26:51: How to increase your content engagement via email
- 30:49: Using social media for content distribution, “the individual more than the brand”
- 37:37: What type of voice is ideal for Health & Wellness today?
- 42:10: Biggest content lessons from Greatist to Ness
- 45:46: Why a variety of platforms are necessary for SEO
- 48:24: Ness’ three most impactful channels
- 50:37: Is there an equivalent to Pinterest today?
- 53:59: How to repurpose your content across multiple channels
- 56:25: Derek’s unique leadership style and culture at Ness
- 1:02:14: Ness’ team structure
- 1:05:16: Final tips, tricks, and tactics from Derek
Show Links:
80 afleveringen
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