We made it— 300 episodes of This Is Woman’s Work ! And we’re marking this milestone by giving you something that could seriously change the game in your business or career: the skill of pitching yourself effectively. Whether you’re dreaming of being a podcast guest, landing a speaking gig, signing a client, or just asking for what you want with confidence—you’re already pitching yourself, every day. But are you doing it well? In this milestone episode, Nicole breaks down exactly how to pitch yourself to be a podcast guest … and actually hear “yes.” With hundreds of pitches landing in her inbox each month, she shares what makes a guest stand out (or get deleted), the biggest mistakes people make, and why podcast guesting is still one of the most powerful ways to grow your reach, authority, and influence. In This Episode, We Cover: ✅ Why we all need to pitch ourselves—and how to do it without feeling gross ✅ The step-by-step process for landing guest spots on podcasts (and more) ✅ A breakdown of the 3 podcast levels: Practice, Peer, and A-List—and how to approach each ✅ The must-haves of a successful podcast pitch (including real examples) ✅ How to craft a pitch that gets read, gets remembered, and gets results Whether you’re new to pitching or want to level up your game, this episode gives you the exact strategy Nicole and her team use to land guest spots on dozens of podcasts every year. Because your voice deserves to be heard. And the world needs what only you can bring. 🎁 Get the FREE Podcast Pitch Checklist + Additional Information on your Practice Group, Peer Group, and A-List Group Strategies: https://nicolekalil.com/podcast 📥 Download The Podcast Pitch Checklist Here Related Podcast Episodes: Shameless and Strategic: How to Brag About Yourself with Tiffany Houser | 298 How To Write & Publish A Book with Michelle Savage | 279 How To Land Your TED Talk and Skyrocket Your Personal Brand with Ashley Stahl | 250 Share the Love: If you found this episode insightful, please share it with a friend, tag us on social media, and leave a review on your favorite podcast platform! 🔗 Subscribe & Review: Apple Podcasts | Spotify | Amazon Music…
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Inhoud geleverd door John Daddow. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door John Daddow of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
Otherwise known as pillar and cluster content.
So, it's that referencing with your other cluster articles, that give that pillar article, its heightened importance.
https://constantech.biz/search-marketing/
126 afleveringen
DelenManage episode 311875555 series 3195819
Inhoud geleverd door John Daddow. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door John Daddow of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
Otherwise known as pillar and cluster content.
So, it's that referencing with your other cluster articles, that give that pillar article, its heightened importance.
https://constantech.biz/search-marketing/
126 afleveringen
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Do you have a large piece of content? If that's the case, you'll need to split it apart. https://g.page/constantech https://constantech.biz/search-engine-optimisation/
Meta descriptions are HTML elements that describe what a searcher might expect to discover on a certain page. These descriptions are used by search engines to figure out what your page is about. https://g.page/constantech https://constantech.biz/search-engine-optimisation/
Are you searching for a way to get your visitors to interact with your website? https://constantech.biz/search-engine-optimisation/
Have you battled to support email join, increment site search traffic, or get more leads? If you addressed indeed, the underlying driver of your concern might be your bounce rate. https://constantech.biz/search-engine-optimisation/
So, this is what differentiates Google Discover from Google News: where news items and content are here today, gone tomorrow or the next day. https://g.page/constantech https://constantech.biz/search-marketing/
So, encourage people, however you tastefully can, to share your content on their social media channels. https://g.page/constantech https://constantech.biz/search-marketing/
Okay. Google Discover tip for today and that is to make sure that your website can be crawled and indexed by the Googlebot. https://g.page/constantech https://constantech.biz/search-marketing/
What you see behind me here is not actually what's behind me. What's behind me is a green screen. https://g.page/constantech https://constantech.biz/search-marketing/
So, essentially, that is, apart from not being an offensive or a criminal type of content, there are a few things that you do want it to be. https://g.page/constantech https://constantech.biz/search-marketing/
The best, first thing that you can do with your website, to help your articles appear in Google Discover. Make sure it's optimised for Google Accelerated Mobile Pages. https://g.page/constantech https://constantech.biz/search-marketing/
So, all of those SEO best practices are absolutely essential for making sure that your content appears in Google Discover.
One of the things that you can do that's really helpful is to research your competitors. https://g.page/constantech https://constantech.biz/search-marketing/
So, that, essentially, is having people visit your site, your website, and actually taking the time to read or listen to your content. https://g.page/constantech https://constantech.biz/search-marketing/
Well, in short, it's going to drive traffic to your website. https://g.page/constantech https://constantech.biz/search-marketing/
So, what's the difference between Google Discover and Google News? Google Discover works in a similar way but in a different way. https://g.page/constantech https://constantech.biz/search-marketing/
A vital tip for having/helping your content appear in Google Discover. And not only that; it's just a great SEO tip for you in general. https://g.page/constantech https://constantech.biz/search-marketing/
Well, you need to have useful content and visually appealing content. That's the first couple of things. https://g.page/constantech https://constantech.biz/search-marketing/
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Over the next few weeks, I'll be talking about how you can optimise your website for it to appear in Google Discover. https://g.page/constantech https://constantech.biz/search-marketing/
Create outstanding content. So, content that is very informative. And useful. https://g.page/constantech https://constantech.biz/search-marketing/
First thing that you can do to help yourself with the Google Discover, and getting your site in, and your content into Google Discover, is by actually using the service yourself. https://g.page/constantech https://constantech.biz/search-marketing/
Hey. Now, a great Google product, that will really help your website's visibility. And traffic to your site. And therefore your search engine optimisation. Is called Google discover. https://g.page/constantech https://constantech.biz/search-marketing/
Why did google rebrand their Google feed feature and become Google discover? Well, it became obvious that it was very popular. 800 million users. https://g.page/constantech https://constantech.biz/search-marketing/
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So, what is Google Discover? It has a focus on learning from people's past searching habits, to present more relevant content to them. https://g.page/constantech https://constantech.biz/search-marketing/
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I'm actually going to do a mini-series on Google Discover, shortly, in the near future, and that will actually go across a few weeks. There's that much to it. https://g.page/constantech https://constantech.biz/search-marketing/
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Okay, here's a great little SEO tip for you with your website and that is to visualise your sitemap. https://g.page/constantech https://constantech.biz/search-marketing/
Do all that you can to improve the amount of time or increase the amount of time that people stay on your website. https://g.page/constantech https://constantech.biz/search-marketing/
SEO tip for Brisbane... And today it's a bit of a technical one, and can't really avoid it being technical, so just take it at face value. Dont miss it check out the video!!! https://g.page/constantech https://constantech.biz/search-marketing/
I think we're all aware that backlinks are a valuable SEO tool. So, a great way to do that is to put audio recordings onto podcast channels. https://g.page/constantech https://constantech.biz/search-marketing/
So, they're keywords and key phrases that have a reasonable number of people searching for them, but not many people using them in their content. https://g.page/constantech https://constantech.biz/search-marketing/
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One of the things that it'll do, which is really helpful, is to help you find hidden terms. https://g.page/constantech https://constantech.biz/search-marketing/
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So, these are sensational words, believe it or not. It's an extraordinarily simple SEO tip. https://g.page/constantech https://constantech.biz/search-marketing/
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Uncover the People Also Ask type of keywords. So, you would probably be best served to use an online tool to help you with this. https://g.page/constantech https://constantech.biz/search-marketing/
Optimise your content for keyword relevance. They're key phrases that you need to use. https://g.page/constantech https://constantech.biz/search-marketing/
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Have topic and year headings on your articles on your website. So for example, what I'm doing here. I would have search engine optimisation tips for 2021. https://g.page/constantech https://constantech.biz/search-marketing/
When you appear on the search engine results page you want to make sure that you're using all of the real estate that it's available to you there. https://g.page/constantech https://constantech.biz/search-marketing/
So, lots of people like to have their say. And a comment section allows them to be able to do that. https://g.page/constantech https://constantech.biz/search-marketing/
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So, doing comparisons. That's a great way to structure your content. So, that's the type of, this one, or that one. Type of content. https://g.page/constantech https://constantech.biz/search-marketing/
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Otherwise known as pillar and cluster content. So, it's that referencing with your other cluster articles, that give that pillar article, its heightened importance. https://constantech.biz/search-marketing/
So you're tip for search engine optimisation in Brisbane today. Is to distinguish between quality and useful content. So quality content may not necessarily be useful. For instance, where to locate the star, different stars in the sky in the night sky, for instance. Might be some quality content there, but not as useful as what type of telescope to be able to use to go and see those stars. So try to make sure that you, that you have quality content, but always be sure that your content is useful. So there you go, useful is better than quality.…
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Brisbane search engine optimisation tip for today. And it's something that could be detrimental to you, if it's allowed to get away, and that is broken links. So both internal links, so when you have a link on a page on your website that points to a page another page on your website, or external links. That's a link that's pointing to another website. So it's important to every now and again, check your website to see if there's any broken links. If you have a WordPress website, there are plugins that will periodically check for broken links for you, and and give you a message to alert you to that. So if you have broken links on your website, Google takes that as a signal of and neglected website. So make sure that you don't have broken links, on your website.…
SEO Brisbane tip for today is references and sources. So when you have articles on your website, if you've sourced information from other places, then put links at the bottom of the article, to those sources. And any references for any little bits, in the article for instance. Like the way that you see on Wikipedia, they have lots of references and sources in their articles on Wikipedia, and that's exactly the same way that you want to do it for your website. Google assesses that, as you having taken the time to do good research, and then also give credit where credit's due and attribute those sources, by a link back to that source. It also will be a quality outbound link on that page. So make sure if you've sourced material from elsewhere, then you give credit where credit's due, and put references and sources with those articles.…
Search engine optimisation Brisbane tip for today. It's about readability. It's the readability of your website and pages on your website. So readability is determined by a number of things. Like the size of the font. How well that the text is laid out. Colours, and also the context of the text, and what reading level it's it is aimed at. So and with the reading level, you need to assess where you think your potential visitors are at with their reading level. Because the more in tune you are with them on the reading level, the more likely they are to read all the way through and then click on a link, to do something on your website. And that will be a positive for your search engine results ranking. But also, Google assess the general reading readability of web pages and articles. So there are services on the internet, which will help you assess the readability of your web pages.…
Ok, now this is a relatively new part of search engine optimisation. And that is to have what's known as pillar content. So you pick a page on your website as being the pillar content page, and then when you write articles, and publishing as blog posts on your website, and they relate to the content on that pillar page. Make sure that you have a link on your article content back to that pillar page. And then, as you create more articles that relate to that pillar page, and you put links back to that pillar page from your articles, that builds up the number of what's known as internal links to that page. And that says to Google that, that pillar content page is important. And it's the most important page on your website when it comes to that type of content. And that will help Google to index your site properly, and see you rank better in Google search for that page.…
Brisbane SEO tip to finish off the week. And it's about the quality of outbound links. So there are links on your website to other web sites, and having those links to websites which are quality websites will be beneficial to you. Too many outbound links or too many outbound, and too many outbound links to poor quality websites are going to be detrimental to you, in the search engine results page. So that's where you want to perform positively, is in the search engine results page. So make sure that, your outbound links are to quality websites.…
Ok, today's SEO tip for you is mobile usability. You know you want your website to look right on a mobile device. And you have either a specific mobile version of your website, or you have a responsive website. But then you need to also go and check that it is usable, and usable, as you intended to be usable on a mobile device. And that if you have any pop-ups for instance, they're not so big, they are covering the whole screen on a mobile device. And it doesn't take a very big pop-up, to cover the whole screen. Because then you won't be able to actually do anything on that page if the pop-up is over everything else. So, you need to actually go through your whole website on a mobile device, and make sure that the site is actually usable, on a mobile device. More than being just responsible, responsible? Responsive. More than just being responsive. It needs to be usable.…
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