How Computer Hardware Industry Is Evolving & How to Make Long Cycle Sales with NGD Systems Scott Shadley

Confident ROi with Alex Vorobieff

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<div class="span index">1</div> <span><a class="" data-remote="true" data-type="html" href="/series/talkin-politics-religion-without-killin-each-other">Talkin‘ Politics & Religion Without Killin‘ Each Other</a></span>

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Talkin‘ Politics & Religion Without Killin‘ Each Other

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Politics and Religion. We’re not supposed to talk about that, right? Wrong! We only say that nowadays because the loudest, most extreme voices have taken over the whole conversation. Well, we‘re taking some of that space back! If you’re dying for some dialogue instead of all the yelling; if you know it’s okay to have differences without having to hate each other; if you believe politics and religion are too important to let ”the screamers” drown out the rest of us and would love some engaging, provocative and fun conversations about this stuff, then ”Talkin‘ Politics & Religion Without Killin‘ Each Other” is for you!

6 jaar geleden 37:30

MP3•Thuis aflevering

Scott Shadley, the Vice-President of Marketing at NGD Systems, takes us through the key developments in the computer hardware industry with explosion of data generation, capture and analysis in the last decade.

We take a look at why the industry is moving towards diskless storage components, namely Solid State Drives (SSDs), and Scott describes how NGD is speeding up the process of data search and recovery for the biggest tech companies in the world.

Scott also gives us an inside look in the marketing and sales process in the IT industry. He explains the need to dive deeper beyond the technical specifications if you want to build lasting client relationships.

If you want to learn more about computational storage with Scott - https://silvertonconsulting.com/gbos2/2018/09/25/72-greybeards-talk-computational-storage-with-scott-shadley-vp-marketing-ngd-systems/

Scott’s Twitter Handle - @smshadley

Topics Discussed:

Introduction to Scott’s career and background – 0:55

The evolution of Solid State Drives (SSDs) – 2:34

The shift away from disk-based storage in response to the data explosion of the last decade - 4:47

What are preprocessing and prescreening? How are they helping improve search engine performance and other picture-based algorithms? – 06:18

How new computational storage process can take over a year to implement for large companies – 13:13

Why is the sales cycle so much longer in the computer hardware industry? – 14:39

How does Scott get in front of new clients in this mature industry? – 17:30

How Scott leverages social media to meet new potential clients – 18:10

How pitching to a room full of travel and leisure journalists forced Scott to learn how to make computer hardware relevant to the average layperson – 21:48

The rise of “influencer marketing” in the IT sector – 26:40

Tools, concepts and books that have helped Scott during his career – 29:42

How Scott had to perform a literal elevator pitch for a client in NYC – 33:12

Scott’s contact details – 35:09

58 afleveringen

#Business #Marketing #Alex Vorobieff

How Computer Hardware Industry Is Evolving & How to Make Long Cycle Sales with NGD Systems Scott Shadley

Confident ROi with Alex Vorobieff

published 6 jaar geleden

MP3•Thuis aflevering

Scott’s Twitter Handle - @smshadley

Topics Discussed:

Introduction to Scott’s career and background – 0:55

The evolution of Solid State Drives (SSDs) – 2:34

The shift away from disk-based storage in response to the data explosion of the last decade - 4:47

What are preprocessing and prescreening? How are they helping improve search engine performance and other picture-based algorithms? – 06:18

How new computational storage process can take over a year to implement for large companies – 13:13

Why is the sales cycle so much longer in the computer hardware industry? – 14:39

How does Scott get in front of new clients in this mature industry? – 17:30

How Scott leverages social media to meet new potential clients – 18:10

How pitching to a room full of travel and leisure journalists forced Scott to learn how to make computer hardware relevant to the average layperson – 21:48

The rise of “influencer marketing” in the IT sector – 26:40

Tools, concepts and books that have helped Scott during his career – 29:42

How Scott had to perform a literal elevator pitch for a client in NYC – 33:12

Scott’s contact details – 35:09

58 afleveringen

#Business #Marketing #Alex Vorobieff

Alle afleveringen

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5 years geleden50:40

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6 years geleden36:44

36:44

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6 years geleden47:21

47:21

Summary Authors of “The Coaching Effect” Bill Eckstrom and Sarah Wirth gathered data on effectiveness of coaching. They discuss why all great coaches create discomfort, and why all coaches should be looking to increase the “discretionary effort” of their teams. They also reveal why it’s better to have no coach than a bad coach, and share the 4 key ingredients of a successful coaching framework. Bill and Sarah’s book – The Coaching Effect Bill and Sarah’s Company - https://www.ecsellinstitute.com/ Topics Discussed: Introduction – 0:01 What was the Aha Moment for Bill and Sarah when writing their book? – 1:30 How did the data lead them to that realization? – 3:45 How Bill experienced great coaching first hand – 5:13 Do companies measure how effective their coaches are? – 7:38 How good coaching is measurable in cold hard cash – 11:45 Can bad coaches inhibit performance? When is it better to have no coach at all? – 12:29 Why is it important that coaches spend time on self-reflection? – 14:30 What is “discretionary effort”? How does a coach increase it? – 15:50 What does an effective one-on-one meeting look like? Why it’s important to get them right – 22:25 Why creating discomfort helps employees to evolve and grow – 27:55 What is the performance equation? What makes great coaching? – 33:55 The difference good coaching makes demonstrated in numbers – 36:20 How coaching can be measured using the services provided by the EcSell Institute – 39:35 Why good coaching shouldn’t be limited to just sales – 43:30 Bill and Sarah’s contact details – 44:50…

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6 years geleden48:06

48:06

Author of “Radical Outcomes” and Oxygen CEO Juliana Stancampiano breaks down why corporate training fails to deliver an ROI and how to get the desired results. She explains the essential first step in developing a high ROI training program. And she reveals how “divine discontent” can lead to the creation of more effective training focused on desired outcomes, instead of compliance. Juliana’s book – Radical Outcomes Oxygen’s website - https://www.oxygenexp.com/ Topics Discussed: Introduction – 0:01 What drew Juliana to write a book on measuring the impact of training? – 2:21 Why is there such a disconnect between corporate training and desired business outcomes? – 6:45 How can training evolve from just throwing information at a trainee, to developing a deep understanding of the subject matter? – 10:05 How does a company ensure it’s receiving training that is matched to its business needs? – 14:20 How training has adapted to reflect our shortened attention spans – 18:15 How can trainers justify themselves when providing content that is becoming increasingly concise? – 20:22 At what point to large companies tend to look at completely overhauling their training? Is it at when it becomes a crisis point? – 23:00 What Juliana has observed from the process of redesigning training of several Fortune 500 companies – 25:10 What is “divine discontent”? How can it cause friction between employee teams? – 27:30 Why employee buy-in to training dramatically increases when they feel they are being listened to – 31:27 Why it’s time to take the “divisions” structure out of business – 37:30 Are so-called “unicorn” startups better at breaking down the divisional silos? – 40:45…

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6 years geleden43:08

43:08

What are the costs for setting up a CRM system? How long does it take for a CRM to start producing an ROI? After helping more than 3,000 small businesses automate and grow using CRM Software, Jeremiah Sarkett, Partner Manager at Keap (formerly Infusionsoft), shares what he learned. Jeremiah’s LinkedIn - https://www.linkedin.com/in/jeremiahsharkmsm/ Jeremiah’s Email - jeremiah.sarkett@keap.com Topics Discussed: Introduction – 0:01 How does CRM software help businesses? – 1:32 How Infusionsoft is helping farmers in Vietnam – 4:46 Once a lead comes into a company, how does a CRM help to improve conversions? – 7:21 How you can use CRM systems such as Keap to develop “if/then” automation flows for your email lists – 8:51 Alex’s personal experience with Infusionsoft, both through a mutual friend’s physiotherapy stores and his own business – 11:26 Infusionsoft’s story and the reasons behind the rebrand – 15:31 Why Infusionsoft is now called Keap – 20:02 Why Keap should reduce the initial time investment traditionally associated with CRM applications – 21:26 How long does it take for a business to get a CRM system truly “dialed in”? – 25:51 How much time should a business owner invest into CRM activities on a daily basis? – 27:25 How can you get started with either Infusionsoft or Keap? How much does it cost? – 31:41 Why CRM systems aren’t limited to automating sales – 38:11 Where can people go to learn more about Keap (including Jeremiah’s contact details) – 41:22…

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6 years geleden50:36

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6 years geleden40:14

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Sales trainer Tommy Ady shares why sales training is one of the key ingredients to a successful auto dealership. He also reveals the common mistakes made by untrained employees and why effective Customer Relationship Management (CRM) systems are essential for growing sales. Finally, he shares the surprising data about how many interactions with a prospective customer it takes before they’ll buy a product. Tommy’s website - https://tommyady.com/ Topics Discussed: Introduction – 0:01 Tommy’s industry background – 1:11 How does Tommy help powersports dealerships? – 5:00 How to lower a customer’s guard when making the first sales approach – 6:25 Why making sales is all about making a connection – 7:55 What happens during the initial process of buying and setting up a dealership? – 11:15 What does Tommy’s sales training involve? – 13:35 Why it’s imperative that sales staff go out and grab their customers, rather than wait for them to show up - 19:00 How do dealerships in remote locations reach out and connect with potential customers? – 21:30 How many times does a salesperson need to speak to a lead before they convert into a buying customer? – 28:31 Why dealerships across the country are now investing heavily in CRM systems – 31:50 How a “small and often” time commitment approach to sales training can dramatically improve the sales performance of staff – 34:00 What goes into modern-day powersports dealership sales training? – 35:15 Tommy’s Details – 40:35…

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6 years geleden41:49

41:49

Mike Paton, was one of the first EOS® Certified Implementors empowering companies gain traction with the Entrepreneurial Operating System (EOS). He is now the Visionary for EOS Worldwide and he shares how EOS works and its benefits. EOS® Worldwide Website-https://www.eosworldwide.com/ Topics Discussed: Introduction–0:01 How to bring in EOS® when you don’t know the company? –1:20 What questions to put on the table before a business acquisition or merger takes place? –4:04 How can a new business owner tell if they have effectively articulated their EOS® core principles and values? –6:08 Why it’s vital for both sides to fully show their cards during a business takeover–8:13 How to practically implement EOS® core values so that they become ingrained in the new culture of a company, not just throw away statements–10:05 Why it’s crucial to do due diligence on the people of a company, not just the numbers–14:38 Why forcing employees to grade each other helps to eradicate dysfunction amongst team members–17:28 What is the EOS® Standard Organizational Chart? What is its true purpose? –22:37 What happens if you create 5 leadership roles and there are 8 people in the room? –25:53 How does EOS® help to identify what employees are great at (and what they’re not ) –28:33 Mike’s personal story of outsourcing what he didn’t like doing, even though he was good at it–31:28 What has Mike learned from over 12 years of implementing EOS®? –33:38 What is Mike’s new role at EOS® Worldwide? –36:33 Mike’s details–39:33…

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6 years geleden30:06

30:06

Jesse Newton, the CEO of Simplify Work and author of book by the same name, reveals why complexity is restricting business performance. He shares great examples of simplicity transforming the fortunes of companies such as Apple and Allbirds Shoes. Hear how a company suffering from a 2-week global cyber-attack had their most productive period on record without their laptops, email and unnecessary meetings. Jesse’s Company - https://www.simplifywork.com/ Jesse’s Book – Simplify Work: Crushing Complexity to Liberate Innovation, Productivity, and Engagement Topics Discussed: Introduction – 0:01 What led Jesse to write his book – 2:06 Why does work end up becoming so complicated? – 4:29 How the onset of technology has increased the speed at which we complicate work processes – 6:45 Why, in order to reduce complexity, we have to say no to things all the time (Allbirds case study) – 10:15 Why simplifying is not easy and requires a lot of energy to achieve – 15:30 How Steve Jobs uncomplicated Apple and transformed their fortunes as a result – 20:51 How a huge cyber-attack that took a global consumer packaging company offline for two weeks, ended up much more productive and actually increased their sales – 22:30 How to strip out complexity in work in three simple steps – 26:41 Jesse’s details – 28:50…

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6 years geleden46:19

46:19

Summary: Ryan Berman the creator of Courage Brands and co-founder of i.d.e.a.: a courageous ideas company shares why 40% of all companies will cease to exist in a decade, why businesses are afraid to confront their issues, and finally why it’s crucial for agencies to pick up on what a client hasn’t said in a meeting. He shares a great story on how Domino's Pizza threw out 50 years of tradition and started over when they were struggling, and takes us through his courage equation: Courage = Knowledge + Faith + Action and without all three, you’re headed for trouble. Ryan’s Book – Return On Courage Ryan’s Website - https://www.couragebrands.com/ Topics Discussed: Introduction – 0:01 Ryan’s Story – 1:58 Why Ryan made the difficult decision to make the switch from account management to the creative side – 5:36 How Ryan went from being a creative for one of the top advertising agencies to starting his own agency out on the west coast – 7:36 Why it is crucial for creative businesses to pick up on what the client hasn’t said during meetings – 10:55 What is the business apocalypse? – 14:00 Why do some companies continue to deny that they are in decline? – 15:36 Why businesses need to be courageous enough to adapt and evolve – 18:14 Why 95% of business run away from their problems, and the remaining 5% fight them head on – 21:39 The incredible story of Dominoes turnaround – 23:16 The courage formula: Courage = Knowledge + Faith + Action – 30:00 Ryan’s P.R.I.C.E. model, and how it can help businesses to find their courage – 33:50 How to confront reality in a fear-based work environment – 38:45 Why testing is an important part of being courageous – 43:20 Details on Ryan’s contact info and where to buy his book – 44:30…

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Captive Insurance – How it Can Reduce Your Insurance Premiums, Increase Your Coverage while Reducing Your Taxes. With Guest Jarid Beck. Host Alex Vorobieff. #46 43:57

6 years geleden43:57

43:57

The focus of this week’s Confident ROi is on captive insurance with someone who knows the industry inside and out, Jarid Beck of Risk Management Advisors. Jarid elaborates on what a captive is, how it functions in the real world, and why they provide many benefits to business owners. He talks us through the tax advantages of setting up a captive, and reveals how one company has managed to keep their health insurance premiums at the same price as they were 10 years ago by using a captive insurance company. Finally, Jarid warns of the possible tax abuses of captives to watch out for and Alex discloses his real life business experiences in dealing with captives for his clients. Jarid’s website - http://captiveinsurance101.com/ Topics Discussed: What is captive insurance? – 2:26 How do companies use this form of insurance? – 4:21 What are the tax advantages of setting up a captive? – 7:04 What are the different types of captives? – 10:55 How does the captive save businesses millions every year on healthcare costs? – 13:56 How one of Jarid’s clients pays half of what they would pay to an outside insurer and pay the same premiums as they did in 2010 – 18:06 How captives save money on healthcare costs by dealing with hospitals directly – 19:22 How do captives work in relation to workers’ compensation? – 25:31 What is papering? How can captives become versatile? – 30:28 What are the potential issues surrounding captive tax abuses? – 31:38 Why captives are a great wealth building tool for companies – 33:15 Why captive insurance companies make more sense for larger businesses – 35:21 Alex’s real life experiences with captives – 36:39 What is the role of a captive manager? – 39:03 Jarid’s contact details – 40:02 http://captiveinsurance101.com/…

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Finding Your Purpose in Business - How Personality Tests, Personal Reflection and Storytelling Can Help You Find Your Passion #42 53:15

6 years geleden53:15

53:15

In the final Confident ROi episode to come from Orange County, Alex Vorobieff sits down with host Paul Roberts to discuss the progress he has made on acquiring a business. In a wide-ranging episode, Alex reveals why doing due diligence on the people of a company is sometimes more important than looking at the financials. He also explains why you must first understand a company’s culture before trying to implement any changes to it. We discuss what personality tests can tell us about ourselves in relation to the business world. Alex discloses how the Strategic Coach program helped to develop his sense of purpose, and he elaborates on why he moved from Orange County to Boise, Idaho. Finally, we look at how playing Gin taught Alex that you should always “pick up a card” because you never know what opportunities await on the other side. Topics Discussed: Acquisition update from Alex – 2:09 How the Strategic Coach program helped Alex realize what he’s good at…and what he’s not – 5:17 Why undertaking due diligence on a company’s employees is just as important as assessing the financials – 13:16 Why you need to first understand a business’ culture before trying to make any changes – 15:00 Harnessing the power of culture - how teams on shoe-string budgets outperformed the well-established and well-funded teams of Formula One – 19:50 Why consulting is no longer a good fit for Alex – 23:24 Why Alex and his family made the move from Orange County up to Boise, Idaho – 28:35 How personality tests can help to find your “true passion” through triangulation – 34:40 How giving yourself space to develop, reflect and tell stories allows you to figure out what you really want to pursue in life – 38:39 How playing Gin demonstrated the benefits of going after opportunities – 46:00…

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Taking out Your “Head Trash” – Dealing with Crisis & Decision Fatigue with Guest Dr. Roger Hall, Host Alex Vorobieff #45 44:52

6 years geleden44:52

44:52

How and why many executives get themselves into personal crisis. Dr. Roger Hall of Compass Consultation shares how he helps business leaders take out their “head trash” and get their performance and relationships back on track. In a revealing interview, Dr. Hall shares research how answering emails reduces our IQ more than smoking cannabis. He also advocates the powers of total solitude, explaining that when we are without our phones, the internet or any other human interaction, we can gin great perspective on what’s really important. Finally, we talk about how to eliminate the mundane necessary tasks of the day so that business leaders can get meaningful work completed without exhausting their decision making resources. Roger’s Website - http://www.compassconsultation.com/ Roger’s Email - Hall@compassconsultation.com Topics Discussed: Why Roger often gets called in during a crisis situation – 0:26 What is “Head Trash” and how does it manifest itself? – 3:46 What is decision fatigue? How we all have a daily decision making budget – 5:15 How the great thinkers of this world only have enough brain power to work for a few hours per day – 8:12 How to create time for 2-3 hours of quality work per day – 15:17 How quiet reflection and meditation can free up space on your brain’s computing power – 18:59 How to properly allocate your finite decision making resources (emails vs cannabis case study) – 21:19 Why we are often in denial about the state of our relationships – 23:55 Denial often works in the short-term, but it has serious cumulative long-term effects – 28:34 Why Roger recommends we make time to give ourselves periods of complete solitude – 30:10 Do we have a feeling of “status” when we are busy? – 31:34 How IBM and Google have harness the power of “thinking time” for their employees – 32:50 How to strip out doing tasks you don’t like in favor of working on assignments you are good at – 34:22 How does Roger define a successful life? – 35:56 Why successful people often lead boring lives by building habits – 38:00 Roger’s contact details – 42:31 http://www.compassconsultation.com/…

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Does Happiness Proceed Success? The Research on a Positive Mindset Changing Your Business & Life with Guest Don Sandel 46:17

6 years geleden46:17

46:17

Summary: This week’s episode of Confident ROi is focused on happiness with insight provided by Don Sandel, creator of the Positive Performance program. We cover how negativity can spread very quickly amongst groups, and how a common positive mindset between co-workers can dramatically improve business results, including the bottom line. Don reveals how happiness doesn’t just proceed success, it actually creates accomplishment. We take a look at how being in a positive mindset improves cognitive ability, and how to cultivate this frame of mind with techniques such as meditation. Finally, we discuss why modern society (and particularly social media) is detrimental to the brain, and why sleep is so crucial in achieving the ability to think positively. Don’s Company Website - https://www.gopositiv.com/ Don’s email address – Don@gopositiv.com Topics Discussed: How the recent polar vortex tested Don’s positive mindset – 0:43 How can negative and anxious thoughts spread quickly across a group – 3:04 How did Don come to see the benefits of positive thinking? - 5:25 Who pioneered the positive thinking movement? – 7:47 How do you cultivate a positive mindset? – 9:30 Why you always have a choice of how to react to events beyond your control – 11:41 How meditation can steer your brain into a more positive frame of mind – 16:15 How happiness improves cognitive performance – 19:03 How to utilizing gratitude can make the switch to a positive mindset much easier – 20:19 Why happiness proceeds success, not the other way around – 23:14 How to define happiness for yourself – 27:30 How happiness improved Alex’s golf game – 30:19 How negative thoughts affect performance – 33:10 Why is modern society so detrimental to the brain, and therefore positive thinking? – 35:05 How sleep is vital in developing a positive mindset – 36:41 Don’s final thoughts on positive thinking and his contact details – 42:09 SERP Title Tag: Why Happiness Proceeds Success in Business | Confident ROi Meta – Description This week Confident ROi looks at positive thinking and how it can transform business performance with guest…

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How Computer Hardware Industry Is Evolving & How to Make Long Cycle Sales with NGD Systems Scott Shadley