Ep 119. Are your case studies talked about? How to create the right ones that fly

Communication Strategy That Works podcast

To effectively incorporate case studies into a campaign, it is essential to understand their significance and the impact they can create.

Case studies provide real-life examples of how a product or service has successfully addressed specific problems or challenges faced by customers, thereby establishing credibility and trust.

Today I share some tips on how to obtain the best case studies, as well as formats to use and why testimonials are not case studies.

I will cover:

• Understanding the Basics

• The difference between a case study and a testimonial

• What Format to Choose? e.g. Written, Video, Audio?

• How to Write an effective Case Study / Conducting an Interview

• Hints and tips

Let's dive in!

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