Navigating the AI Frontier: Catherine Toms on the Future of Marketing and Staying Human-First

CMO Chapters Podcast with Lucy Bolan

In this episode of CMO Chapters, host Lucy Bolan chats with Catherine Toms, a marketing/AI expert and Founder of the Marketing Growth Academy, with over 20 years of experience spanning digital strategy, MarTech, and upskilling marketing teams. Known for her insights on all things AI and marketing, Catherine breaks down what AI truly is, how it's transforming the industry, and why marketers should adopt a balanced approach.

Catherine discusses how marketers can utilise AI for productivity, personalisation, performance, and profitability while keeping the customer experience at the forefront. With practical advice on ethical AI use, data privacy, and emerging AI skills for marketers, Catherine sheds light on what it takes to thrive in this AI-driven era.

Key Takeaways:

• Understanding AI in Marketing: Catherine explains the four main types of AI—machine learning, computer vision, natural language processing, and generative AI—and how each impacts marketing.
• AI's Role in Productivity: AI can handle repetitive tasks, allowing marketers to focus on high-impact, strategic work.
• The Path to Personalisation at Scale: Catherine discusses how AI makes hyper-personalisation achievable, automating message delivery to the right audience at the right time.
• Ethical AI and Data Privacy: Practical tips for safely incorporating AI in marketing, including Catherine’s “swim between the flags” approach to ensure responsible use of customer data.
• The Future of Marketing Skills: Marketers need to be skilled in AI prompt design, data interpretation, and customer empathy to effectively leverage AI.

Catherine's Top Resources for Learning AI:

• Marketing AI Institute – Weekly updates and webinars on the latest AI tools and strategies.
• Google’s Prompt Guide – A guide for optimising communication with AI tools like ChatGPT.
• LinkedIn Influencers: Follow AI thought leaders like Allie K. Miller, who shares practical AI insights for business and marketing.

This episode offers a roadmap for marketers aiming to stay current in an AI-powered landscape, highlighting the skills, tools, and mindset shifts essential for success. Tune in to gain actionable insights from Catherine Toms on navigating AI in marketing!

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This podcast is brought to you by New Chapter Talent recruitment. If you're hunting for a fulfilling new role or seeking the right talent for your company, contact Lucy Bolan today!

Website: https://www.newchaptertalent.com.au/contact-us

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