Episode #67 - Time to Ask What, So What, and Now What?

CMI Weekly Wrap

In this week’s episode, Content Marketing Institute’s Robert Rose is thinking about three questions: What? So what? Now what? He shares his fresh take on the reveal of Amazon platform changes that expose publishing’s weak points (again). He talks with The Content Council’s Jacqueline Loch about the challenges of developing messaging and stories in the COVID-19 era. And he takes you back to the future with content marketing predictions for 2020. And that’s a wrap for the week ending April 24, 2020.

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NEWS ITEM of the Week

‘This is exposing our weak points’: Amazon changes teach publishers – again – platform dependence is risky

https://digiday.com/media/this-is-exposing-our-weak-points-amazon-changes-teach-publishers-again-platform-dependence-is-risky/

INTERVIEW OF THE WEEK

Jacqueline Loch is executive vice president of customer innovation for St. Joseph Communications, a content marketing agency that specializes in developing content and content strategies for businesses all over the world, including some of Canada’s most iconic and celebrated media brands.

Jacquie is an expert in content strategy, media integration, SEO, and direct-to-consumer strategies and chairs the board of The Content Council. She’s a frequent speaker on branded content solutions and has created award-winning multi-platform content strategies for clients such as Dior, HBC, Coty, L’Oréal Canada, Walmart, Air Miles/LoyaltyOne, Canadian Tire, and Rogers Communications.

Learn more from Jacquie:

• Connect with her on https://www.linkedin.com/in/jacquelineloch/
• Visit https://thecontentcouncil.org/
• Read her article A Time for Brands to Be Human https://stjoseph.com/insight/time-brands-human/

CONTENT MARKETING IDEA OF THE WEEK

Back to the Future? 90 Content Marketing Predictions for 2020

https://contentmarketinginstitute.com/2019/12/content-marketing-predictions-2020/