Episode #45 - Leaders who can’t teach, can’t change

CMI Weekly Wrap

In this episode, Content Marketing Institute’s Robert Rose explores whether we can be taught to learn by learning to teach. Plus, he digs into the news that Xerox is building a storytelling team. He chats with the one and only Ann Handley about how to just say no to more content. And finally, he points you to the full results of our latest research into B2B content marketing plans and practices. And that’s a wrap for the week ending November 15, 2019.

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INTERVIEW OF THE WEEK

Ann Handley, Chief Content Officer, MarketingProfs

Ann Handley is a Wall Street Journal best-selling author, keynote speaker, and the world's first Chief Content Officer. Ann speaks and writes about rethinking the way your business markets. Cited in Forbes as the most influential woman in social media and recognized by ForbesWoman as one of the top 20 women bloggers, Ann Handley is the Chief Content Officer of MarketingProfs, a training, and education company with the largest community of marketers in its category. She is a monthly columnist for Entrepreneur magazine, a member of the LinkedIn Influencer program, and the co-author of the best-selling book on content marketing, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business. Her most recent book, Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content. is a Wall Street Journal bestseller.

-Subscribe to Total Annarchy newsletter https://annhandley.com/newsletter/

-Visit MarketingProfs https://www.marketingprofs.com/

NEWS ITEM OF THE WEEK

Xerox builds storytelling team

https://www.prweek.com/article/1663873/xerox-builds-storytelling-team

CONTENT MARKETING IDEA OF THE WEEK

2020 B2B Content Marketing: What the Successful Do [New Research]

https://contentmarketinginstitute.com/2019/10/success-differentiators-b2b-research/