Hollywood Animation is LOSING Kids to Indie YouTube Creators?!

Clownfish TV: Audio Edition

🐠 Become a MEMBER of The Reef at http://ClownfishMinus.com Creator-driven YouTube shows are disrupting decades of TV industry knowhow, making it easier for independent creators to produce content that can’t be replicated at the studio level. Nickelodeon’s viewership plummeted 86% and Disney Channel fell 90% from 2016 to 2023, while YouTube accounted for 10.4% of TV viewing in July 2023. The average age of a cable TV viewer has increased from 44.4 in 2014 to 60 years old in 2023, forcing entertainment companies to redefine their audience. Coco Melon, started by a husband-and-wife duo telling stories to their kids, sold for billions to Candle Media, showcasing the potential of user-generated content. The animation industry is facing a crisis with popular shows being cancelled despite having audiences, as studios struggle to adapt to children’s changing viewing habits. YouTube delivers 2.3x greater ad recall compared to broadcast TV and 2.6x greater than video on demand, making it more attractive for advertisers. Households with children 8 and under are 8% less likely to cancel streaming subscriptions, making kids’ content crucial for reducing streaming churn. Disney is investing heavily in Fortnite and attempting to break into YouTube and TikTok to capture younger audiences. As TV becomes more expensive, families are switching to YouTube for affordability, disrupting traditional entertainment models. Studios are now trying to secure deals with independent creators to bring them to their networks and boost platform subscriptions. Paramount+ and Disney+ are leaning into streamers under the same corporate roof to compete with YouTube’s dominance in children’s content. The current state of flux in the animation industry suggests it may not be the best time to break into animation unless doing it independently. Official Merch Store: http://ClownfishMinus.com CFTV Audio Podcast (iTunes): https://podcasts.apple.com/us/podcast/clownfish-tv-audio-edition/id1726838629 CFTV Audio Podcast (Spotify): https://open.spotify.com/show/6qJc5C6OkQkaZnGCeuVOD1 Official Website: http://ClownfishTV.com Official Clownfish TV subreddit: https://www.reddit.com/r/ClownfishTVOfficial/ Geeky Sparkles’ Blog: https://www.piratesandprincesses.net/ About Us: Clownfish TV is an independent, opinionated news and commentary channel that covers Entertainment and Tech from a consumer’s point of view. We talk about Gaming, Comics, Anime, TV, Movies, Animation and more. Hosted by Kneon and Geeky Sparkles. Disclaimer: This series is produced by Clownfish Studios and WebReef Media, and is part of ClownfishTV.com. Opinions expressed by our contributors do not necessarily reflect the views of our guests, affiliates, sponsors, or advertisers. ClownfishTV.com is an unofficial news source and has no connection to any company that we may cover. This channel and website and the content made available through this site are for educational, entertainment and informational purposes only. These so-called “fair uses” are permitted even if the use of the work would otherwise be infringing. #Hollywood #Animation #News #Commentary #Reaction #Podcast #Comedy #Entertainment #Hollywood #PopCulture #Tech