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Dell’s Web PC
Manage episode 350076441 series 3377011
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In late 1999, computer manufacturer Dell launched the Web PC. The computer was small (a mere 10 inches in height) and came in five different colors. The aim of the computer was to simplify the experience of surfing the internet, while at the same time being attractive. ‘The quality of the customer’s experience will be the defining source of loyalty in the internet era,’ Michael Dell told the press at the time. ‘The Web PC is breaking new ground for our industry as we take our one-on-one relationships with customers to a new level of helpfulness.’ For more listen to the complete podcast.
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