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123. Breaking Down PR in Beauty: What Does a Strategic Marketing Consultant Really Do?
Manage episode 435699238 series 3584158
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Thinking about hiring a publicist in the beauty industry or been let down by an agency in the past?
In this episode, Cassandra McClure dives deep into the role of a strategic marketing Consultant and publicist and what sets her apart in the beauty world.
Discover what goes into a custom PR package and why a personalized, boutique approach can be your best investment yet. From media outreach and securing interviews to event promotion and creating buzz, Cassandra breaks down the tailored strategies that can elevate your brand to new heights.
Whether you're just starting out or ready to scale, this episode will help you understand the critical role an experienced strategic marketing expert plays and how to maximize the impact of your PR efforts in the beauty space.
Tune in to get insider tips and learn how to make PR work for you!
https://Www.Cassandramcclure.com
#PR #marketingstrategy
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