It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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What is happening with E-Commerce?
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Manage episode 425311566 series 1864133
Inhoud geleverd door The Executive Director of the Cambridge MBA. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door The Executive Director of the Cambridge MBA of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
Diving Deep into the Future of E-Commerce 🚀 📦 How are innovative models like Temu reshaping shopping globally? Join us for an enlightening live session with Somesh Dwivedi, Global e-Commerce Director at Essity, as we explore new e-commerce strategies and what they mean for businesses and consumers alike. In this episode, you’ll gain insights into: 1. Innovative Business Models: Understand the mechanics behind models like Temu. 2. Marketing and Customer Experience: How are e-commerce platforms optimizing marketing spend. How do e-commerce companies handle the ballooning costs of returns? 3. Competitive Dynamics: A deep dive into the strategic differences between Shopify and Amazon, and the broader implications for global e-commerce players. 4. Role of AI in e-commerce Whether you’re a business owner, a marketer, or simply curious about the future of shopping, this discussion will arm you with the knowledge to navigate the evolving landscape of e-commerce.
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continue reading
101 afleveringen
MP3•Thuis aflevering
Manage episode 425311566 series 1864133
Inhoud geleverd door The Executive Director of the Cambridge MBA. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door The Executive Director of the Cambridge MBA of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
Diving Deep into the Future of E-Commerce 🚀 📦 How are innovative models like Temu reshaping shopping globally? Join us for an enlightening live session with Somesh Dwivedi, Global e-Commerce Director at Essity, as we explore new e-commerce strategies and what they mean for businesses and consumers alike. In this episode, you’ll gain insights into: 1. Innovative Business Models: Understand the mechanics behind models like Temu. 2. Marketing and Customer Experience: How are e-commerce platforms optimizing marketing spend. How do e-commerce companies handle the ballooning costs of returns? 3. Competitive Dynamics: A deep dive into the strategic differences between Shopify and Amazon, and the broader implications for global e-commerce players. 4. Role of AI in e-commerce Whether you’re a business owner, a marketer, or simply curious about the future of shopping, this discussion will arm you with the knowledge to navigate the evolving landscape of e-commerce.
…
continue reading
101 afleveringen
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