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Unveiling the 27-Second Game-Changer: Ben Miles' Cold Calling Strategy
Manage episode 381605000 series 3502958
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Welcome to The Sales Edge Podcast! In today's episode, host Celeste Berke is joined by Ben Miles, an account executive who shares valuable insights into successful selling strategies. Unlike typical guests, Ben is on the front lines of sales, providing real-time tips that may challenge the traditional approaches of sales leadership. Celeste and Ben met through Gap Selling, where Ben excelled in understanding the buyer's journey and problem-centric selling. Ben's unique sales edge lies in his love for cold calling, which allows him to have genuine interactions with prospects and get to the heart of their pain points. In this episode, Ben shares the benefits of cold calling, how it leads to efficient problem discovery, and why it provides immediate feedback for refining sales messages. Tune in to learn from Ben's experience and gain valuable insights into the power of cold calling in sales.
About your host:
Celeste, a self-proclaimed “Sales Growth Strategist” is a natural collaborator and partner to executives who easily pinpoint gaps in strategy and creates road maps to implement plans and achieve targets. Passionate about creating cross-functional collaboration, team development, and delivering results across top-performing teams.
Celeste has over twenty-one (21) years of experience within the non-profit and for-profit arenas; holding both a B.S. and M.S. degree. In her last corporate role, Celeste held the position of Regional Director of Sales and Marketing for a privately held hospitality management company overseeing 19 properties, a sales team of 50+, and $105M in annual sales. Her accolades include the Director of Sales of the Year award, 2x Manager of the Year, and being named 40 under 40 for the Triad Business Journal. Celeste also holds a certified sales designation from Marriot International and in 2023 was named one of the Top 15 LinkedIn Experts in Denver by Influence + Digest.
In early 2020, Celeste branched out on her own to scale a female-owned consulting and training business. Celeste holds the designation of Certified Gap Selling Training Partner with A Sales Growth Company and the Gap Selling Methodology. Celeste resides in Colorado with her husband and daughter.
Connect with Celeste on LinkedIn here
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