053: Big Screen Small Screen

Catalyst: A Creative Industries Podcast

Catalyst is a Creative Industries podcast, from Chapman University. Each episode features Chapman students who have completed a Podcasting course through the Center for Creative and Cultural Industries at the university. Students who had no podcasting experience or technical ability in the genre before taking the course were able to contribute all the segments to Catalyst this season with the goal being that they will take this ‘hands-on’ experience and carry it over to the launching of their very own series. Each episode of Season 7 will feature one to two different interviews conducted by CCI students, exploring different aspects of the Creative and Cultural Industries.

Catalyst starts off the episode this week with Cole Neville who sat down to talk with the Executive Vice President in charge of Global Customer Activations and Experiences at Sony Pictures Entertainment Ann-Elizabeth Crotty. Cole and Ann-Elizabeth delve into the details of what she does in her position, including but not limited to: in field and online research; data collection; marketing and promotion plans; as well as event planning and logistics for campaigns such as Ghostbusters: Afterlife, Venom: Let There Be Carnage, and the upcoming Spiderman: No Way Home, to name just a few. With a degree and background in Sociology, Ann-Elizabeth expounds on how her background provided the tools for looking at, analyzing, and researching human and group behavior, culture, and cultural movements. She explains how those skills marry perfectly with the field of marketing. Cole wraps up the interview with a look at social justice movements within a big company like Sony, and Ann-Elizabeth’s take on the Creative and Cultural Industries.

Segment two highlights Aidan Finlayson and his interview with social media content creator Daniel Foldes. With his work on TikTok gaining views and followers, his work was propelled on to other platforms such as Instagram and Twitter which provided him with the influence needed to gain sponsorships. Listen along as Aidan dissect Daniel’s rise to fame and hear about his plans for his future in the Creative and Cultural Industries.