#8: Sarah McDowell - Growing the SEO SAS Podcast and staying curious

Casey Digital Podcast

I interviewed SEO Specialist Sarah McDowell growing the SEO SAS Podcast with her co-host Hannah and balancing a career in digital marketing. The main topics we cover are: Progression through Sarah’s career from starting out and progressing into a sent SEO role Acknowledging that you cannot know everything and asking questions to learn from colleagues Not taking what people say as gospel and avoiding “gurus” Work-life balance - balancing mental health and productivity Breaking through the male dominated SEO / digital industry through quality content The journey of starting the SEO SAS podcast with Hannah Bryce How to get started with your podcast (see below) The importance of authenticity and getting to market with your content If you love what you do, side hustles are always ROI positive What to do if your traffic has plateaued and focusing on your audience Sarah’s favourite failure in her career Staying curious in your career Sliding doors means a lot to Sarah :-) How Sarah creates her podcast: Episode planning and creating a script Roadcaster for the mixing desk, microphone and headphones Sound editing tool (free) - Audacity or Garage band Publishing the podcast through Anchor or Captivate The jingle was created on Audio Jungle (£5 for the track) Podcast Tips: Offer value of some sort eg for SEO SAS its educational Be consistent, pick a schedule and stick to it. People will then know when to expect a new episode. Be entertaining somehow eg for us me and Hannah try to have banter Consistency is key when you publish content Have a feature and bring personality to your podcast Sara recommends these people: Britney Muller - Senior SEO Scientist @Moz Kirsty Hulse - Speaker, author, brain based coach Izzie Smith - Nerd, speaker, and Technical SEO Analyst. @Ryte_EN. Occasional SEO meme maker 🤖 Carrie Rose - Founder of RiseatSeven. Digital PR link building Dawn Anderson - Managing Director @BeBertey Links and resources: @sarahmcduk on Twitter Sarah McDowell on LinkedIn LikeMind Media SEO SAS Podcast SEO SAS Podcast Twitter account Hannah Bryce (SEO SAS Co-Host & SEO Manager at Gymshark) Sh**ged Married Annoyed By Chris & Rosie Ramsey SEO tips and advice Whiteboard Friday for SEO tips from Moz Recommended book - Good strategy / bad strategy Thank you for listening and please email me any feedback - [e-mail] Connect with the host, Paul Casey: @caseydigital on Instagram Paul Casey on LinkedIn @casey_digital on Twitter