How to Scale Personalization in your eCommerce Funnel (and the tools you need to get there) with Dan McGaw

Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

Inhoud geleverd door Gen Furukawa and Jeremy Biron. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Gen Furukawa and Jeremy Biron of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.

3y ago 29:45

MP3•Thuis aflevering

McGaw.io

UTM.io

SHOW HIGHLIGHTS:

00:51 What does the ideal tech stack look like for an eCommerce entrepreneur?

05:31 How a customer data platform can add value to your tech stack

08:18 How to personalize at scale based on what a customer views

14:38 how to set up UTMs to add insights into attribution

23:12 How to identify red flags in attribution modeling (and why it can be costly)

24:49 Why Dan wrote a book called "Build Cool Shit" a blueprint to building a modern marketing tech stack

95 afleveringen

#MBA #Entrepreneur #Business #Marketing #Gen Furukawa #Jeremy Biron #Ecommerce #Shopify #Entrepreneurship #Big Commerce