#140 From Gut Instinct to Data Insights: How Modern Dealerships Are Transforming Car Shopping | Aharon Horwitz & Brad Title

Car Dealership Guy Podcast

Welcome to the Car Dealership Guy Podcast! In this episode, I’m joined by Aharon Horwitz, Founder & CEO of Fullpath, and Brad Title, Founder & CEO of Gubagoo. We discuss how dealers are transforming car shopping experiences with data, AI’s mainstream adoption in dealerships, 2025 predictions for data integration in automotive, and much more.

This episode of the Car Dealership Guy Podcast is brought to you by:

OPENLANE - The world’s best online dealer marketplace for used cars, bringing you exclusive inventory, simple transactions, and better outcomes. Learn more at https://www.openlane.com/

Ikon Technologies – Ikon Technologies was founded by dealers, for dealers, to solve the daily challenges your dealership faces. Our no-cost Lot Management Platform, with Find the Car, Find the Keys™ technology, makes finding inventory easy, while our patented Smart Marketing platform and Dealer-branded Connect app drives customer loyalty and drive revenue growth back to your dealership. Schedule a demo today to see how Ikon Technologies can help drive your dealership’s success by visiting https://hubs.la/Q02WVYbV0

Fullpath - Discover Automotive's Leading Customer Data and Experience Platform. Learn more @ https://fullpath.com/

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Topics:

(00:00:00) - Intro

(00:01:56) - How has AI and dealership technology changed since January 2024?

(00:09:57) - How does Curator impact the consumer and dealer experience?

(00:16:28) - What data challenges is Fullpath working on solving?

(00:25:39) - What feedback has there been on implementing new technologies?

(00:28:56) - What was it like putting your partnership together?

(00:33:29) - 2025 predictions

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