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How to Create Alignment Between Your ICP and Go-to-Market Strategy
Manage episode 460905169 series 3526193
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💡 Nicolas Deswarte, CMO of Thiga, shares insights on aligning Ideal Customer Profiles with go-to-market strategies. He emphasizes weekly customer engagement to ensure marketing, sales, and customer success efforts resonate with real needs. He also shares his insights that drives alignment, campaign effectiveness, and clarity in organizational communication. 💡
"The people in the company who are facing customers should know the learnings from your customers and apply them immediately. That’s also how we feed the brand with those product learnings, settings, and marketing insights." - Nicolas Deswarte
Nicolas Deswarte emphasizes the value of connecting Ideal Customer Profiles with go-to-market strategies through regular customer engagement. This method strengthens collaboration across teams, especially between sales and marketing, while boosting campaign impact. By representing market insights, marketing leaders inspire trust and shape strategic decisions.
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