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Connecting with Your Target Customer with Jose Palomino || Ep 344
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In our B2B strategy series, we've talked about identifying and finding your ideal customer so far. Today, we tackle the next critical step: connecting with your ideal customer.
We get into key questions like:
- Topics and questions your ideal customer cares about
- How to use digital strategies to scale your footprint
- Actionable steps to deepen connections and convert business
The key is no silver bullet – it's an articulate, intentional strategy. You can test theories and fine-tune your approach over time. Being "on purpose" is the best way to move forward.
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