PIVOT! with Whitney Eckis, Founder + CEO of Eckis Marketing

Business Bites® with Rachel Brenke

When the world was hit with the COVID-19 pandemic, most businesses were left scrambling to adapt. And while many companies weren’t able to continue, others found ways to pivot and (in the process) were able to diversify and elevate their businesses in profound new ways. Such was the case for today’s guest, Whitney Eckis, Founder and CEO of Eckis Marketing, a creative communications agency based in San Diego, California. Even though the COVID-19 pandemic was an extremely challenging time for her company, Whitney was able to embrace it as an opportunity. She used the pandemic to invest time and energy back into her business by integrating what truly interested her and her team, which allowed her to pursue new opportunities for her company and even double their revenue in both 2021 and 2022! Her story isn’t one of pure success, though. There were many experiments that failed or didn’t go as well as they had hoped. But there’s always something to be learned from your setbacks, and ultimately they make the breakthroughs that much more rewarding! Today on the show, we chat with Whitney about her journey as an entrepreneur, how to build a community around your brand on social media, and the importance of being able to adapt to changing circumstances. She discusses the challenges of the COVID-19 pandemic before describing their pivot into Consumer Packaged Goods (CPG) with the launch of their CBD coffee brand Get Supr® and the powerful impact it has had on their marketing agency. For a fascinating conversation on the power of the pivot and much more, be sure to tune in today!

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Hoofdstukken

1. PIVOT! with Whitney Eckis, Founder + CEO of Eckis Marketing (00:00:00)

2. [Ad] Modem Futura (00:17:28)

3. (Cont.) PIVOT! with Whitney Eckis, Founder + CEO of Eckis Marketing (00:18:14)

4. [Ad] Everyday AI: Your daily guide to grown with Generative AI (00:30:52)

5. (Cont.) PIVOT! with Whitney Eckis, Founder + CEO of Eckis Marketing (00:31:39)