#135 The secret to creating marketing content your audience wants

Building A Modern Employer Brand podcast with Susanna Rantanen

What is the secret to creating marketing content your audience wants? Because: "Not everything that happens at your company is newsworthy", says Ann Handley, a marketing and business writing expert. The thing is: ☝️ Anyone can post anything online. ❌ But everyone doesn’t need to post everything online. 🆘 Because no one wants to see everything posted online. In this episode of the Building a Modern Employer Brand podcast, I share with you the secret to creating marketing content your audience will want to receive. Do you want to get this podcast episode in a written format? Go here: https://bit.ly/3Z0TxGv ************** 📩 Subscribe to my weekly email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM ************** 💟 Find me @‌rantanensusanna on Instagram, YouTube and Tiktok for branding, marketing and communications tips and content for the HR Industry!