EP 457: Building the ideal agency-CMO relationship with Liza Adams

Build a Better Agency Podcast

CMOs have a lot on their plates, and similar to agency owners, their role can be lonely in the C-Suite. Because of this, CMOs rely heavily on agency partnerships to keep them in the know.

To help us understand the crucial role of agency-CMO relationships, Liza Adams is giving us an inside look at what it’s really like to be a CMO—what they value in strategic partnerships, what they need from agencies the most, and why agencies are an integral part of doing their job well.

This episode is packed with candid, practical advice from Liza for agencies to nail it in their client-agency relationships. When you boil it all down, if your CMO is happy, your agency will be happy. And that alone will carry you far in your business journey.

A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here.

What You Will Learn in This Episode:

• What agencies don’t understand about the CMO role
• Getting out of the competition mindset against other agencies
• What a CMO wants from an agency-CMO relationship
• The difference between an agency that gets recommended by a CMO and ones who don’t
• How AI is changing the world from a CMO’s perspective
• Should agencies be trying to experiment with AI for clients?
• How AI will change the CMO role in the future
• How agencies can help CMOs do their jobs better