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Audience Management Starts With Transparency which Yields Greater Performance and ROI
Manage episode 412872154 series 1533184
Join me and Megan Hortan as we discuss why all marketing audiences are not created equal. In fact, most dealers have to blindly trust audience resellers that their audience is made up of in-market shoppers. Why guess when you can test the benefits of fully transparent active shopper audiences?
102 afleveringen
Manage episode 412872154 series 1533184
Join me and Megan Hortan as we discuss why all marketing audiences are not created equal. In fact, most dealers have to blindly trust audience resellers that their audience is made up of in-market shoppers. Why guess when you can test the benefits of fully transparent active shopper audiences?
102 afleveringen
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