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What the Odyssey can teach us about the need for New Media Content Leaders
Manage episode 228358945 series 2389651
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Big things are happening in marketing news lately.
Ever since the world famous epic bard, Homer, transferred his poetry to scroll format after 500 years of oral tradition, never before has there been such a revolutionary leap forward in media distribution.
According to IAB, "(In 2017) On mobile devices, video revenue surged by 54 percent to $6.2 billion dollars (wow, that's a lot), representing the first time that mobile video revenues have surpassed desktop video."
That sounds like a pretty big deal. But is it really?
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https://www.brianacrandall.com/blog/odyssey-and-new-media-content-leaders
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