298: Choosing a Business Word of the Year: A Simple Strategy to Improve Your Decision Making in 2025

Breakthrough Brand Podcast - Online Business Growth, Website Design Strategies, Grow a Podcast, Motherhood and Business, Passive Income, Christian Faith, Showit Templates

Have you ever considered choosing a word—or a few words—to guide your business goals for the year? Not just for your personal life, but for your business. If you’re craving clarity, focus, and a sense of purpose as you head into 2025, this episode is for you.

Let me also just say this: I know that this idea might feel intimidating, especially if you take goal-setting seriously or worry about “getting it right.” But here’s the thing: it doesn’t have to be perfect to be powerful. Choosing a Word of the Year for your business is about setting an intention and letting it inspire your decisions all year long.

Trust me, this is one of the most impactful strategies I’ve used to stay aligned with my business goals. In this episode, I’ll walk you through:

• Why choosing a word for your business is different from your personal life—and why it matters.
• How to pick your word(s) without getting stuck in analysis paralysis.
• My words for 2023, how they shaped my year, and why I chose four words for 2024.
• Strategies to keep your word(s) front and center all year long (so you don’t forget by February!).

By the end of this episode, my hope is that you’ll feel empowered to choose your own Word of the Year and use it as a compass for your business in 2025!

Links Mentioned:

• Get the full shownotes: https://elizabethmccravy.com/298
• Shop Elizabeth McCravy Templates: https://elizabethmccravy.com/shop
• Starting a Podcast? Learn more about Podcast Success Blueprint: https://elizabethmccravy.com/psb
• Join Booked Out Designer: https://elizabethmccravy.com/bod
• Grab my Profit Sheet before the new year: https://elizabethmccravy.com/profit-sheet
• Not sure what template is for you? Take the quiz: https://elizabethmccravy.com/quiz
• Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy

Supercharge your email list with BDOW!. This powerful software helps you target the right visitor with the right message at the right time. Get 25% off your subscription with the code ELIZABETH for a limited time! Head to elizabethmccravy.com/BDOW to grab the deal and snag a free BDOW! template I designed just for you and start building a bigger email list, faster!

Thanks to our sponsor, Christian Heathcare Ministries! CHM is a health cost-sharing ministry and is a faith-based alternative to traditional health insurance. My family LOVES using CHM for our healthcare! You'll save tons of money with CHM, and CHM shares 100% of eligible medical bills. Learn more: elizabethmccravy.com/CHM